"A friend is one before whom I may think aloud." – Emerson
2009 was an amazing year of discovery for me and I tried to share as much of that here as I could. This year also presented a sea change in my writing because I started using a new communications platform, Twitter (you can follow me here). Many ideas that in the past would have become full-blown posts got tweeted into the stream (or is it an abyss). As a result my pieces tended to be more thought out, longer and less frequent. Also, my subject matter took a distinct turn. Last year I mainly blogged about challenges facing advertising while this year my focus was on the challenges facing publishers. So in case you missed something the first time or want a refresher I have curated a years worth of posts and shared my favorites below.
The Publisher's "Penta-tech":
Transcendence: The Power of Publishing is Marketing
People & Performance NOT Pages & Prices
Pubs Need to Get the Performance $ignal
Read All About It: Online News Has No Clue About Optimization
Other Stuff:
API Battle Plans: Fighting for Next
Data is Easy. Optimization is Hard.
A Study of Value Creation in Real-Time Search
The Market Forces Killing Display Advertising
Audience: Display Advertising’s Cat in the Hat?
Presentations:
Advanced Landing Pages – SMX West
Interviews:
Interviewed by Aaron Wall at SEO Book
Lastly, happy and healthy holidays to all my readers, commenters and subscribers both old an new. I truly appreciate and value your interest in what I have to say. See you in 2010.
Optimize & Prophesize 
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