Category: Targeting

  • Goodbye Customer Data Platforms

    Goodbye Customer Data Platforms

    Last night Myles Younger shared the a16z primer The Rise of the Composable CDP. As I was reading I was confused when it was written. Composable CDPs rose about 2 years ago after the SaaS vendorscape of CDPs with their long integrations and high fees were platformed themselves by what they were running on, namely…

  • Singularity: AdTech and MarTech are Converging

    Singularity: AdTech and MarTech are Converging

    Owners of first-party data are pioneering new and different sets of technical solutions to old advertising and marketing use cases. It is merging two markets previously separate, together as one. The results are expected to be something the industry has been waiting almost two decades for. A step-change in performance of digital marketing and advertising.…

  • Always On – Marketing Use Cases for Streaming Data Apps

    Always On – Marketing Use Cases for Streaming Data Apps

    Marketing Cloud maturation means your Databricks, Snowflake, AWS, Azure and GCP instances are going to be more connected to real-time data streams and apps. For brands this data flows in the form of precious first-party data and unlocks a new world of marketing possibilities.  Data modeling, machine learning and real-time algorithmic decisions will become the…

  • Defending the Future of Mobile Ads

    The first time I read Fred Wilson’s Mobile is Where the Growth Is I was disturbed. I commented. Not what I really wanted to say but I said something. The second time I read it I had to write a blog response. Now I agree there’s a shift happening. But… This is unknown. Foursquare hasn’t…

  • Talkin’ 2011 Publisher Revenue Blues

    "Well, I finally started thinkin' straightWhen I run outta things to investigate." -Bob Dylan It’s been a while since I’ve posted here at Optimize and Prophesize and even longer since I posted regularly. As has been the tradition here  in all but my first year blogging in 2006, I provide a yearly recap of my…

  • Yieldbot Begins Empowering Publishers with Intent Data

    “If you think about the [advertising technology] stack there’s lots of necessary elements but it seems to me the meat in the sandwich is the intelligence layer. It’s the engine that figures out, if-this-then-this. If you think about what the most important part is that seems to me to be at the nucleus.” -Terrence Kawaja,…

  • Harvesting Networked Intent

      The keywords and links that we use as proxies for intent are the currency of the web. Search has shown how truly valuable they are but intent does not begin and end in Search. People don’t go to Google and figure out what their intent is – they arrive there with it. Often driven…

  • Ad Wars 2011: The Publisher Empire Strikes Back

    Intent is Timing When you mention the word intent in online advertising circles the first thought is invariably Search. Of course Search has thrived as a destination site for intent but intent is not generated in Search. Intent is generated many other places and is moved to Search. Most of all for advertisers, Search is…

  • Optimize and Prophesize 2010 Highlights

    2010 was my fifth year of blogging and my second year on Twitter. My number of blog posts have continued to trend down the past few years, though my posts these days tend to be more thought out and longer – so hopefully the quality has gone up. I looked back on my blog posts…

  • My Thoughts on Online Privacy

    Anyone that has followed me on Twitter knows that I have been a staunch defender of online privacy rights and outspoken against third-party data sharing practices of our industry. The reasons are twofold: one personal, one business. I’m compelled to finally write a post on privacy after reading Esther Dyson’s comments on it. It’s a…

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