Targeting – Jonathan Mendez

Defending the Future of Mobile Ads

July 9, 2012 Posted in Display, Relevance, Search, Targeting13 Comments

The first time I read Fred Wilson’s Mobile is Where the Growth Is I was disturbed. I commented. Not what I really wanted to say but I said something. The second time I read it I had to write a blog response. Now I agree there’s a shift happening. But… This is unknown. Foursquare hasn’t… Continue reading Defending the Future of Mobile Ads

Talkin’ 2011 Publisher Revenue Blues

December 20, 2011 Posted in A/B & MVT Testing, Analytics, Applications, Branding, Display, Landing Page Optimization, Search, Targeting, User Experience7 Comments

"Well, I finally started thinkin' straightWhen I run outta things to investigate." -Bob Dylan It’s been a while since I’ve posted here at Optimize and Prophesize and even longer since I posted regularly. As has been the tradition here in all but my first year blogging in 2006, I provide a yearly recap of my… Continue reading Talkin’ 2011 Publisher Revenue Blues

Yieldbot Begins Empowering Publishers with Intent Data

July 5, 2011 Posted in Analytics, Relevance, Targeting5 Comments

“If you think about the [advertising technology] stack there’s lots of necessary elements but it seems to me the meat in the sandwich is the intelligence layer. It’s the engine that figures out, if-this-then-this. If you think about what the most important part is that seems to me to be at the nucleus.” -Terrence Kawaja,… Continue reading Yieldbot Begins Empowering Publishers with Intent Data

Harvesting Networked Intent

April 4, 2011 Posted in Relevance, Search, Targeting4 Comments

The keywords and links that we use as proxies for intent are the currency of the web. Search has shown how truly valuable they are but intent does not begin and end in Search. People don’t go to Google and figure out what their intent is – they arrive there with it. Often driven… Continue reading Harvesting Networked Intent

Ad Wars 2011: The Publisher Empire Strikes Back

January 4, 2011 Posted in Display, Relevance, Search, Targeting8 Comments

Intent is Timing When you mention the word intent in online advertising circles the first thought is invariably Search. Of course Search has thrived as a destination site for intent but intent is not generated in Search. Intent is generated many other places and is moved to Search. Most of all for advertisers, Search is… Continue reading Ad Wars 2011: The Publisher Empire Strikes Back

Optimize and Prophesize 2010 Highlights

December 20, 2010 Posted in A/B & MVT Testing, Analytics, Applications, Branding, Display, Landing Page Optimization, Relevance, Search, Semantic Web, Social Media, Targeting, User Experience1 Comment

2010 was my fifth year of blogging and my second year on Twitter. My number of blog posts have continued to trend down the past few years, though my posts these days tend to be more thought out and longer – so hopefully the quality has gone up. I looked back on my blog posts… Continue reading Optimize and Prophesize 2010 Highlights