Defending the Future of Mobile Ads

The first time I read Fred Wilson’s Mobile is Where the Growth Is I was disturbed. I commented. Not what … More

Talkin’ 2011 Publisher Revenue Blues

"Well, I finally started thinkin' straightWhen I run outta things to investigate." -Bob Dylan It’s been a while since I’ve … More

“If you think about the [advertising technology] stack there’s lots of necessary elements but it seems to me the meat … More

The keywords and links that we use as proxies for intent are the currency of the web. Search has … More

Intent is Timing When you mention the word intent in online advertising circles the first thought is invariably Search. Of … More

2010 was my fifth year of blogging and my second year on Twitter. My number of blog posts have continued … More

It has long been my belief that the ability to create intent would define web monetization but I had no … More

My friend Darren Herman has reinitiated a debate about the validity of Click Through Rate (CTR) as an online advertising metric. … More

Wouldn’t it be great if there were a professional marketing league? It could literally be the best media property in … More