The first time I read Fred Wilson’s Mobile is Where the Growth Is I was disturbed. I commented. Not what … More
Category: Targeting
Talkin’ 2011 Publisher Revenue Blues
"Well, I finally started thinkin' straightWhen I run outta things to investigate." -Bob Dylan It’s been a while since I’ve … More
Yieldbot Begins Empowering Publishers with Intent Data
“If you think about the [advertising technology] stack there’s lots of necessary elements but it seems to me the meat … More
Harvesting Networked Intent
The keywords and links that we use as proxies for intent are the currency of the web. Search has … More
Ad Wars 2011: The Publisher Empire Strikes Back
Intent is Timing When you mention the word intent in online advertising circles the first thought is invariably Search. Of … More
Optimize and Prophesize 2010 Highlights
2010 was my fifth year of blogging and my second year on Twitter. My number of blog posts have continued … More
My Thoughts on Online Privacy
Anyone that has followed me on Twitter knows that I have been a staunch defender of online privacy rights and … More
Ten Intent Triggers for Digital Media
It has long been my belief that the ability to create intent would define web monetization but I had no … More
CTR is the Web
My friend Darren Herman has reinitiated a debate about the validity of Click Through Rate (CTR) as an online advertising metric. … More
Introducing the NML – The National Marketing League*
Wouldn’t it be great if there were a professional marketing league? It could literally be the best media property in … More