The Software as a Service (SaaS) model began when Salesforce launched its “End of Software” campaign in 2000 and IPO’d only 4 years later. At the time, people were still buying software in a box. CRM software like Siebel was incredibly difficult to run and required constant costly upgrades.
Salesforce was different. Its product was a website. “No Software” was a value prop even non technical people understood. These were the “Trailblazers” that Salesforce still invokes today. The platform shift to SaaS had begun.
Today we’ve entered another platform shift to AI. AI can run the data you have over mind blowing algorithms and compute to derive precision intelligence from it. AI has accelerated computation to the point that the smartest people in the world can’t fully explain how it works. But it works. And it works for you.
No longer will your marketing software simply collect, measure and organize data about what happened with customers. AI can quickly process billions of customer datapoints to understand, surface and explain who, what, when and where the opportunities are to improve your marketing. It will also tell you how best to do it.
What’s Your Objective Function?
We’ve all become familiar with Generative AI, but this data application problem solving approach referred to as “Applied AI.” Applied AI (and AI apps) are a step-change in software empowerment, efficiency, simplicity and incrementality. For marketers, Applied AI works great since their objective function is almost always the optimization of a KPI.
At Neuralift we call this approach to AI “Outcomes as a Service.” By understanding outcomes by customer type rather than measuring them, Neuralift AI provides intelligence to improved them through relevance. Applying a customer lens to KPI optimization is not only a major advance in intelligence, it also humanizes your data.
For marketing teams under 1M customers and/or those yet to invest deeply in data science and engineering, Outcomes as a Service is a leapfrog in actionable intelligence. There has never been a larger step-change opportunity in marketing technology history than going from where you are now directly to Applied AI.
For marketing teams with over 1M customer records especially those that are blessed with data and tech, Outcomes as a Service is an immediate catch up to the platforms. Google, Meta and Amazon have long employed outcomes approaches for matching and targeting but never more so than today. With Neuralift AI a similar deep learning and goal based architecture is now available for brand’s first-party data. Like all great AI, the value realization is instant.
Benefits of Neuralift AI “Outcomes as a Service” Model for Customer Data
Birth of the New Cool
Generative AI gets all the hype and for good reason. It’s cool. Everyone understands it and web data trained the models. Neuralift makes use of Gen AI in our Copilot, Naming and Explainability. However, Enterprises have their own objectives and need to train on their own data to solve their use cases. In this way Applied AI is solves a higher class of problems. It precedes Gen AI. It determines what that new thing should be. That’s where the magic happens.
Empower your team to simply, efficiently and incrementally improve your Marketing KPIs!
Optimize & Prophesize 
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