Category: Applications

Taste Graphs and the Future of User Controlled Media

Posted in Analytics, Applications, Branding, Relevance, Search, Semantic Web, Social Media, User Experience3 Comments

My friend Andy Weissman posted some really interesting ideas last week on the future of branded media that got me thinking. “we are moving to a world where almost everything is available, basically on demand. The problem for users in this environment is no longer "what CAN I watch" (or read or listen to). Instead,… Continue reading Taste Graphs and the Future of User Controlled Media

Talkin’ 2011 Publisher Revenue Blues

Posted in A/B & MVT Testing, Analytics, Applications, Branding, Display, Landing Page Optimization, Search, Targeting, User Experience7 Comments

"Well, I finally started thinkin' straightWhen I run outta things to investigate." -Bob Dylan It’s been a while since I’ve posted here at Optimize and Prophesize and even longer since I posted regularly. As has been the tradition here  in all but my first year blogging in 2006, I provide a yearly recap of my… Continue reading Talkin’ 2011 Publisher Revenue Blues

Optimize and Prophesize 2010 Highlights

Posted in A/B & MVT Testing, Analytics, Applications, Branding, Display, Landing Page Optimization, Relevance, Search, Semantic Web, Social Media, Targeting, User Experience1 Comment

2010 was my fifth year of blogging and my second year on Twitter. My number of blog posts have continued to trend down the past few years, though my posts these days tend to be more thought out and longer – so hopefully the quality has gone up. I looked back on my blog posts… Continue reading Optimize and Prophesize 2010 Highlights

Ten Intent Triggers for Digital Media

Posted in Applications, Display, Landing Page Optimization, Relevance, Social Media, Targeting5 Comments

It has long been my belief that the ability to create intent would define web monetization but I had no idea it would play out (and literally “play” out as in Zynga et al) the way it has. Certainly we are at the dawn of a new age where technology powers marketing in more powerful… Continue reading Ten Intent Triggers for Digital Media

Unlocking the True Value of Digital with User Flows

Posted in Applications, Display, Relevance, Search, Targeting, User Experience6 Comments

From 2003-2005 I spent a lot of time observing people of all ages and walks of life use the web across many different sites and verticals. I watched their facial expressions and body language as they surfed. I watched their mouse movements and the locations of their clicks.  I asked them to put their brains… Continue reading Unlocking the True Value of Digital with User Flows

Analytics APIs Will Be Our Bridge to Intelligence

Posted in Analytics, Applications1 Comment

Eric Peterson has a kick ass post titled “The Coming Bifurcation in Web Analytics Tools.”  In it he defines the bifurcation issue:  “I believe that we are about to see an increasing number of companies in the coming year drop their paid vendor’s “basic solution” in favor of Google Analytics and, at the same time,… Continue reading Analytics APIs Will Be Our Bridge to Intelligence