Optimize & Prophesize

Category: Applications

  • Singularity: AdTech and MarTech are Converging

    Singularity: AdTech and MarTech are Converging

    Owners of first-party data are pioneering new and different sets of technical solutions to old advertising and marketing use cases. It is merging two markets previously separate, together as one. The results are expected to be something the industry has been waiting almost two decades for. A step-change in performance of digital marketing and advertising.…

  • Beginning of the Endpoint: AWS, GCP, Snowflake, Databricks Compete/Connect in Marketing Cloud

    Beginning of the Endpoint: AWS, GCP, Snowflake, Databricks Compete/Connect in Marketing Cloud

    The oil that makes the cloud run is data. At the start, AWS and S3 provided a simple storage service for data. It was web-based, secure, scalable and cheap. It changed the game. It’s been 17 years now since S3 launched and kicked off the “Cloud Wars.” Not only have Amazon/AWS Google/GCP and Microsoft/Azure been…

  • Always On – Marketing Use Cases for Streaming Data Apps

    Always On – Marketing Use Cases for Streaming Data Apps

    Marketing Cloud maturation means your Databricks, Snowflake, AWS, Azure and GCP instances are going to be more connected to real-time data streams and apps. For brands this data flows in the form of precious first-party data and unlocks a new world of marketing possibilities.  Data modeling, machine learning and real-time algorithmic decisions will become the…

  • Taste Graphs and the Future of User Controlled Media

    My friend Andy Weissman posted some really interesting ideas last week on the future of branded media that got me thinking. “we are moving to a world where almost everything is available, basically on demand. The problem for users in this environment is no longer "what CAN I watch" (or read or listen to). Instead,…

  • Talkin’ 2011 Publisher Revenue Blues

    "Well, I finally started thinkin' straightWhen I run outta things to investigate." -Bob Dylan It’s been a while since I’ve posted here at Optimize and Prophesize and even longer since I posted regularly. As has been the tradition here  in all but my first year blogging in 2006, I provide a yearly recap of my…

  • Optimize and Prophesize 2010 Highlights

    2010 was my fifth year of blogging and my second year on Twitter. My number of blog posts have continued to trend down the past few years, though my posts these days tend to be more thought out and longer – so hopefully the quality has gone up. I looked back on my blog posts…

  • Ten Intent Triggers for Digital Media

    It has long been my belief that the ability to create intent would define web monetization but I had no idea it would play out (and literally “play” out as in Zynga et al) the way it has. Certainly we are at the dawn of a new age where technology powers marketing in more powerful…

  • Ladies and Gentlemen: Search Has Your Attention

    "Google has become the remote control for the world; it's the first stop, not TV” – Will Margiloff, CEO of Innovation Interactive Nothing is more realtime than Search. Have a question? Search gets the answer for you right away. Need to find something right now? Search will track it down in less than half a…

  • Unlocking the True Value of Digital with User Flows

    From 2003-2005 I spent a lot of time observing people of all ages and walks of life use the web across many different sites and verticals. I watched their facial expressions and body language as they surfed. I watched their mouse movements and the locations of their clicks.  I asked them to put their brains…

  • Analytics APIs Will Be Our Bridge to Intelligence

    Eric Peterson has a kick ass post titled “The Coming Bifurcation in Web Analytics Tools.”  In it he defines the bifurcation issue:  “I believe that we are about to see an increasing number of companies in the coming year drop their paid vendor’s “basic solution” in favor of Google Analytics and, at the same time,…

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