Tag management may be the single most important piece of marketing technology. However, very little is widely known about tag…
Where are the Chief Marketing Technology Officers?
Scott Brinker posted last week about the rise and diversity of ‘marketing technologists’ over the past decade. I remember when he…
Do You Have a Customer Data Moat or Lake?
There may be no more important business challenge in the future than data commoditization. Brands must begin setting data strategies…
Actionable Data on CDPs
For the last 1.5 years I’ve spent my time working with enterprise consumer brands on their customer data strategy and…
CDPs: thank you, next?
It has been six months since sharing 2019 CDP Thoughts and Projections so I thought it might be time for…
Web Analytics Are Not Modern
Same As It Ever Was As you read this essay, keep in mind the importance of web analytics. Most business…
2019 CDP Market: Thoughts and Predictions
2018 was my first full-year involved in the CDP space but having spent a veritable lifetime in first-party data, analytics,…
Contextual Event Data and Products
At this point data is captured on almost all products and services. Latency varies. Quality varies. Value varies. Use varies.…
CDPs: How Soon is Now?
With regrets to The Smiths and one of the great B-sides of all-time, CDPs are the son and the heir…
My Summer of CDPs
This summer I immersed myself in customer data platforms having decided earlier in the year the technology is transformative. I…
