There may be no more important business challenge in the future than data commoditization. Brands must begin setting data strategies…

For the last 1.5 years I’ve spent my time working with enterprise consumer brands on their customer data strategy and…

It has been six months since sharing 2019 CDP Thoughts and Projections so I thought it might be time for…

Same As It Ever Was As you read this essay, keep in mind the importance of web analytics. Most business…

2018 was my first full-year involved in the CDP space but having spent a veritable lifetime in first-party data, analytics,…

At this point data is captured on almost all products and services. Latency varies. Quality varies. Value varies. Use varies.…

With regrets to The Smiths and one of the great B-sides of all-time, CDPs are the son and the heir…

This summer I immersed myself in customer data platforms having decided earlier in the year the technology is transformative. I…

Lost in all the DTC hype is that it never really was direct-to-consumer. Google and Amazon were always at the…

At many brands there is a conversation happening about the need for a Customer Data Platform. Likely, there is a…