Actionable Data on CDPs

For the last 1.5 years I’ve spent my time working with enterprise consumer brands on their customer data strategy and…

CDPs: thank you, next?

It has been six months since sharing 2019 CDP Thoughts and Projections so I thought it might be time for…

CDPs: How Soon is Now?

With regrets to The Smiths and one of the great B-sides of all-time, CDPs are the son and the heir…

My Summer of CDPs

This summer I immersed myself in customer data platforms having decided earlier in the year the technology is transformative. I…