With regrets to The Smiths and one of the great B-sides of all-time, CDPs are the son and the heir…

This summer I immersed myself in customer data platforms having decided earlier in the year the technology is transformative. I…

  Lost in all the DTC hype is that it never really was direct-to-consumer. Google and Amazon were always at…

At many brands there is a conversation happening about the need for a Customer Data Platform. Likely, there is a…

In my last post on CDPs I wrote about how important identity is to the transformational power of CDPs (Customer…

Data and marketing are inextricably linked through time. So it’s no surprise the evolution of database technology continues to help…

There’s a saying. There’s even a book. “All News is Local.” This past October I was invited to participate in…

In 2007 Google feared for its future as the digital ad leader. There were two huge technology holes in their…