Do We Really Need a CDP?

At many brands there is a conversation happening about the need for a Customer Data Platform. Likely, there is a…

CDPs: The Great Transformation

Data and marketing are inextricably linked through time. So it’s no surprise the evolution of database technology continues to help…

The New Google Era

Something has been happening on the Google SERPs (Search Engine Result Pages). It is the very thing that the FTC…