CDPs: How Soon is Now?

With regrets to The Smiths and one of the great B-sides of all-time, CDPs are the son and the heir…

My Summer of CDPs

This summer I immersed myself in customer data platforms having decided earlier in the year the technology is transformative. I…

Do We Really Need a CDP?

At many brands there is a conversation happening about the need for a Customer Data Platform. Likely, there is a…

CDPs: The Great Transformation

Data and marketing are inextricably linked through time. So it’s no surprise the evolution of database technology continues to help…