Taste Graphs and the Future of User Controlled Media

My friend Andy Weissman posted some really interesting ideas last week on the future of branded media that got me thinking. “we are moving to a world where almost everything is available, basically on demand. The problem for users in this environment is no longer "what CAN I watch" (or read or listen to). Instead,… Continue reading Taste Graphs and the Future of User Controlled Media

Talkin’ 2011 Publisher Revenue Blues

"Well, I finally started thinkin' straightWhen I run outta things to investigate." -Bob Dylan It’s been a while since I’ve posted here at Optimize and Prophesize and even longer since I posted regularly. As has been the tradition here  in all but my first year blogging in 2006, I provide a yearly recap of my… Continue reading Talkin’ 2011 Publisher Revenue Blues

Yieldbot Begins Empowering Publishers with Intent Data

“If you think about the [advertising technology] stack there’s lots of necessary elements but it seems to me the meat in the sandwich is the intelligence layer. It’s the engine that figures out, if-this-then-this. If you think about what the most important part is that seems to me to be at the nucleus.” -Terrence Kawaja,… Continue reading Yieldbot Begins Empowering Publishers with Intent Data

Ad Wars 2011: The Publisher Empire Strikes Back

Intent is Timing When you mention the word intent in online advertising circles the first thought is invariably Search. Of course Search has thrived as a destination site for intent but intent is not generated in Search. Intent is generated many other places and is moved to Search. Most of all for advertisers, Search is… Continue reading Ad Wars 2011: The Publisher Empire Strikes Back