Lost in all the DTC hype is that it never really was direct-to-consumer. Google and Amazon were always at the…
Do We Really Need a CDP?
At many brands there is a conversation happening about the need for a Customer Data Platform. Likely, there is a…
CDPs and Identity: The Great Unknown
In my last post on CDPs I wrote about how important identity is to the transformational power of CDPs (Customer…
CDPs: The Great Transformation
Data and marketing are inextricably linked through time. So it’s no surprise the evolution of database technology continues to help…
What Happened to Local Publishers?
There’s a saying. There’s even a book. “All News is Local.” This past October I was invited to participate in…
The Threat to Google Advertising Dominance is Back – With Teeth
In 2007 Google feared for its future as the digital ad leader. There were two huge technology holes in their…
The Decade of Display That Wasn’t 2007 – 2017
Act I: Crank That The year was 2007. Ten years ago. Microsoft bought aQuantive for $6.3B. Google bought DoubleClick for…
Autumn for Digital Publishers…and Everything After
The digital media world was a rocked yesterday by news that Buzzfeed is going to miss revenue targets by 20%…
Snap Revenues in Perspective. And What it Means.
Snap announced revenues yesterday and the stock got hammered. The miss was about 15% off projected but the company still…
The New Google Era
Something has been happening on the Google SERPs (Search Engine Result Pages). It is the very thing that the FTC…
