At many brands there is a conversation happening about the need for a Customer Data Platform. Likely, there is a…
CDPs and Identity: The Great Unknown
In my last post on CDPs I wrote about how important identity is to the transformational power of CDPs (Customer…
CDPs: The Great Transformation
Data and marketing are inextricably linked through time. So it’s no surprise the evolution of database technology continues to help…
What Happened to Local Publishers?
There’s a saying. There’s even a book. “All News is Local.” This past October I was invited to participate in…
The Threat to Google Advertising Dominance is Back – With Teeth
In 2007 Google feared for its future as the digital ad leader. There were two huge technology holes in their…
The Decade of Display That Wasn’t 2007 – 2017
Act I: Crank That The year was 2007. Ten years ago. Microsoft bought aQuantive for $6.3B. Google bought DoubleClick for…
Autumn for Digital Publishers…and Everything After
The digital media world was a rocked yesterday by news that Buzzfeed is going to miss revenue targets by 20%…
Snap Revenues in Perspective. And What it Means.
Snap announced revenues yesterday and the stock got hammered. The miss was about 15% off projected but the company still…
The New Google Era
Something has been happening on the Google SERPs (Search Engine Result Pages). It is the very thing that the FTC…
End of the CPM Experiment
The flag bearer of display advertising was always Yahoo. Their massive sales force stoked 15 years of equity into “the…
