The flag bearer of display advertising was always Yahoo. Their massive sales force stoked 15 years of equity into “the…
Defending the Future of Mobile Ads
The first time I read Fred Wilson’s Mobile is Where the Growth Is I was disturbed. I commented. Not what…
Taste Graphs and the Future of User Controlled Media
My friend Andy Weissman posted some really interesting ideas last week on the future of branded media that got me…
Talkin’ 2011 Publisher Revenue Blues
"Well, I finally started thinkin' straightWhen I run outta things to investigate." -Bob Dylan It’s been a while since I’ve…
Yieldbot Begins Empowering Publishers with Intent Data
“If you think about the [advertising technology] stack there’s lots of necessary elements but it seems to me the meat…
Harvesting Networked Intent
The keywords and links that we use as proxies for intent are the currency of the web. Search has…
Building the Greenfields of Display
1990 marked 1 million cellular phones in the U.S. (there are over 300 million today). To support these phones the…
Ad Wars 2011: The Publisher Empire Strikes Back
Intent is Timing When you mention the word intent in online advertising circles the first thought is invariably Search. Of…
Optimize and Prophesize 2010 Highlights
2010 was my fifth year of blogging and my second year on Twitter. My number of blog posts have continued…
Algorithmic Search and Discovery
When Rich Skrenta who has been a pioneer in Search with Topix (and just launched Blekko) writes the following, I…
