Category: Analytics

End of the CPM Experiment

Posted in A/B & MVT Testing, Analytics, Branding, Display, Relevance, Search, User Experience5 Comments

The flag bearer of display advertising was always Yahoo. Their massive sales force stoked 15 years of equity into “the web banner.” Yahoo arguably had the greatest hand in providing the economic foundation for the entire web for many of its formative years.  That is why nothing better symbolizes the collapse of that foundation better… Continue reading End of the CPM Experiment

Taste Graphs and the Future of User Controlled Media

Posted in Analytics, Applications, Branding, Relevance, Search, Semantic Web, Social Media, User Experience3 Comments

My friend Andy Weissman posted some really interesting ideas last week on the future of branded media that got me thinking. “we are moving to a world where almost everything is available, basically on demand. The problem for users in this environment is no longer "what CAN I watch" (or read or listen to). Instead,… Continue reading Taste Graphs and the Future of User Controlled Media

Talkin’ 2011 Publisher Revenue Blues

Posted in A/B & MVT Testing, Analytics, Applications, Branding, Display, Landing Page Optimization, Search, Targeting, User Experience7 Comments

"Well, I finally started thinkin' straightWhen I run outta things to investigate." -Bob Dylan It’s been a while since I’ve posted here at Optimize and Prophesize and even longer since I posted regularly. As has been the tradition here  in all but my first year blogging in 2006, I provide a yearly recap of my… Continue reading Talkin’ 2011 Publisher Revenue Blues

Yieldbot Begins Empowering Publishers with Intent Data

Posted in Analytics, Relevance, Targeting5 Comments

“If you think about the [advertising technology] stack there’s lots of necessary elements but it seems to me the meat in the sandwich is the intelligence layer. It’s the engine that figures out, if-this-then-this. If you think about what the most important part is that seems to me to be at the nucleus.” -Terrence Kawaja,… Continue reading Yieldbot Begins Empowering Publishers with Intent Data

Optimize and Prophesize 2010 Highlights

Posted in A/B & MVT Testing, Analytics, Applications, Branding, Display, Landing Page Optimization, Relevance, Search, Semantic Web, Social Media, Targeting, User Experience1 Comment

2010 was my fifth year of blogging and my second year on Twitter. My number of blog posts have continued to trend down the past few years, though my posts these days tend to be more thought out and longer – so hopefully the quality has gone up. I looked back on my blog posts… Continue reading Optimize and Prophesize 2010 Highlights

My Thoughts on Online Privacy

Posted in Analytics, Display, Relevance, Social Media, Targeting5 Comments

Anyone that has followed me on Twitter knows that I have been a staunch defender of online privacy rights and outspoken against third-party data sharing practices of our industry. The reasons are twofold: one personal, one business. I’m compelled to finally write a post on privacy after reading Esther Dyson’s comments on it. It’s a… Continue reading My Thoughts on Online Privacy

Introducing the NML – The National Marketing League*

Posted in Analytics, Branding, Display, Landing Page Optimization, Search, Social Media, Targeting5 Comments

Wouldn’t it be great if there were a professional marketing league? It could literally be the best media property in the world, NFL be damned. I know I would follow it very closely and even place a wager or two. Owners would form teams of digital marketers across different verticals. Team members could include marketers… Continue reading Introducing the NML – The National Marketing League*