End of the CPM Experiment

The flag bearer of display advertising was always Yahoo. Their massive sales force stoked 15 years of equity into “the … More

Taste Graphs and the Future of User Controlled Media

My friend Andy Weissman posted some really interesting ideas last week on the future of branded media that got me … More

"Well, I finally started thinkin' straightWhen I run outta things to investigate." -Bob Dylan It’s been a while since I’ve … More

“If you think about the [advertising technology] stack there’s lots of necessary elements but it seems to me the meat … More

2010 was my fifth year of blogging and my second year on Twitter. My number of blog posts have continued … More

Wouldn’t it be great if there were a professional marketing league? It could literally be the best media property in … More

There have been some interesting thoughts, news and events the past week in regards to paying for content online that made me … More

Almost everyday of the past 12 years I’ve looked at web analytic data. It’s never been a completely satisfying experience. … More

This week I was supposed to be in Amsterdam giving a presentation at Sanoma Uitegevers MediaParade event. As luck would … More