Category: Social Media
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The TikTokization of Media – Understanding Who We Are
The Real Me The algorithm wars started in Search. One of the key takeaways from that time was made by the great technologist Vint Cerf who famously said Google didn’t have better algorithms, they just had more content. Algorithms becoming ingrained and habit forming in our content discovery process may have started with Search but…
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Taste Graphs and the Future of User Controlled Media
My friend Andy Weissman posted some really interesting ideas last week on the future of branded media that got me thinking. “we are moving to a world where almost everything is available, basically on demand. The problem for users in this environment is no longer "what CAN I watch" (or read or listen to). Instead,…
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Optimize and Prophesize 2010 Highlights
2010 was my fifth year of blogging and my second year on Twitter. My number of blog posts have continued to trend down the past few years, though my posts these days tend to be more thought out and longer – so hopefully the quality has gone up. I looked back on my blog posts…
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Search Vs. Social: A Game Over Before it Started
I really like GigaOm but they fell prey yesterday at the end of a piece that was for the most part accurate about Search not being a demand-gen channel to the false prophet of Social Media advertising overtaking Search. They’re in good company underestimating the upside of Search. In 2003 Jupiter predicted paid search would grow to…
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My Thoughts on Online Privacy
Anyone that has followed me on Twitter knows that I have been a staunch defender of online privacy rights and outspoken against third-party data sharing practices of our industry. The reasons are twofold: one personal, one business. I’m compelled to finally write a post on privacy after reading Esther Dyson’s comments on it. It’s a…
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Ten Intent Triggers for Digital Media
It has long been my belief that the ability to create intent would define web monetization but I had no idea it would play out (and literally “play” out as in Zynga et al) the way it has. Certainly we are at the dawn of a new age where technology powers marketing in more powerful…
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Introducing the NML – The National Marketing League*
Wouldn’t it be great if there were a professional marketing league? It could literally be the best media property in the world, NFL be damned. I know I would follow it very closely and even place a wager or two. Owners would form teams of digital marketers across different verticals. Team members could include marketers…
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Another Brick in the Paywall
There have been some interesting thoughts, news and events the past week in regards to paying for content online that made me realize while I hold some strong beliefs and experiences in the area I’ve not written about these ideas in a long while. Over the past couple of years I have helped advise three of the…
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Online Advertising is Not an Intent Generation Channel
Chris Dixon posted yesterday about Facebook and the ad channel they are trying to create with the Like buttons. He thinks they are building for top of the funnel Brand advertisers. The day of the big FB “Like” announcement I tweeted that Facebook was going to use these buttons to go head-to-head with Google on direct-advertising. It…
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What Social Check-Ins Forgot: The Value of Landing Pages
I have yet to become a fan or user of social/location based check-in services though I am a fan of the beaconing strategy they employ. As I’ve written before, value creation on the web involves more than a one-to-one exchange of value. A trifecta of goal fulfillment between your product or service, your audience and…
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