Category: Social Media
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2009 Recap: My Faves, Posts & Presos
"A friend is one before whom I may think aloud." – Emerson 2009 was an amazing year of discovery for me and I tried to share as much of that here as I could. This year also presented a sea change in my writing because I started using a new communications platform, Twitter (you can…
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Google Will Own Realtime Search by Indexing, Filtering and Ranking Tweets Better than Twitter
The conventional thinking now is that Twitter’s search will spell trouble for Google. I believe that it will be Google that will be the first to filter tweets and deliver useful, relevant results sets. This seems so obvious yet I have not seen anyone write about it yet. Maybe the Twitterati is high on their…
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Search Becomes the Display Operating System
I first wrote about the idea of search strategies working in display to deliver more relevant ads two years ago. In the ensuing two years as followers of this blog know I’ve become passionate about the opportunity to build creative technology that makes display ads more relevant. One advantage I have working on these solutions…
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Up Close with YouTube – SMX West
I love YouTube and have written about it extensively on this blog so I was really excited to participate and present on this session at SMX. My highlight was hearing from Matt Liu, a pre-GOOG YouTuber about how YT is starting to tackle advertising. I really expect YT as a media and ad channel to…
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Misguided Notions: A Study of Value Creation in Real-Time Search
This past week has seen a ton of hype that real-time search is different. That the content creation and behaviors expressed and implied are fundamentally new and exclusive to places like Twitter and mining this data has incredible potential. Having spent a decade in search and the last four years working with dynamic content, APIs and…
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@jonathanmendez now live on Twitter
It took a year of observation but I’ve decided that even though I could continue working with and evangelizing APIs & real-time web and not be on Twitter, it was starting to feel weird. I mean c'mon, how would you feel buying a Mercedes then finding out the owner of the dealership drives a Pontiac?…
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Speaking & Pushing the Envelope at SMX West
I’m going back to Cali. Next week I’ll be in SF/SV with my primary purpose speaking and attending SMX West in Santa Clara. Day one I’ll be on the panel Up Close with You Tube. What’s an optimization guy doing on this panel? Well it is not because of my fascination and bullish outlook with…
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New York Times Landing Pages: All the Irrelevance That Fits the Pixels
I’ve often used my hometown paper, The New York Times, to exemplify the disconnect between digital publisher content strategy, the goals of visitors and the resultant impact on advertising. The root of this disconnect is the way search, social media and the landing experience fracture content hierarchies. Behavior has changed and so too must the…
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Optimize Randomness to Deliver Relevance
The web is never ending path of recovery and discovery. This is what we’re optimizing! Yet we are wired for randomness. Radio, mix tapes, DJ’s, Pandora. Music proves our love of randomness. The sense of discovery fulfills a basic human need. We achieve further fulfillment from enlightening others to our discoveries. The question then becomes…how…
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Favorite Thing: Posts & Presos of 2008
"I think think, I think think, I think think, once in a while" -Paul Westerberg If you missed my blog this year or just want a quick summary of my favorite posts and presentations see below - in full fledged chronological order! Presentations: On-Site Targeting: Crawl, Walk, Run Strategy AdMonsters Keynote: Can Display Advertising Survive the Web?…
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