Speaking & Pushing the Envelope at SMX West

Day one I’ll be on the panel Up Close with You Tube. What’s an optimization guy doing on this panel? Well it is not because of my fascination and bullish outlook with all things YouTube. It is not because of my thoughts two years ago that SEMs are best suited to manage ads on what is essentially a video search engine. Nor is it the fact that this post on optimizing youtube tags is the most visited page on my blog due to my #1 ranking in Google for “youtube tags.” It is because I’ll be presenting a case study on how a RAMP client used YouTube as the base platform for a cross-media marketing campaign. Matt Liu, Product Manager for YouTube is also on the panel and I am very interested to hear Google’s thoughts on how to do well with YouTube. 

Day two for me is all about my beloved landing pages. At lunch I’ll be hosting a “meet and eat” table on landing page optimization so if you’re going to the show please come by and I’ll be happy to break some bread while attempting to answer your questions on A/B testing strategy, MVT technology, results confidence, or any other vexing LPO question you might have. 

After lunch I’ll be speaking on Advanced Landing Page Strategies. I’m excited about this session dedicated to looking beyond the idea of the landing page as a static experience that overlays A/B & MVT testing and looks at the landing page experience through the window and impact of real-time web technologies that create dynamic experiences. This is a profound change. I’ll be providing an overview of the technologies (APIs, javascript, semantic) and strategies (segmentation, targeting) that can be used to create these more relevant experiences. 

Looking forward to some warmer weather too. Let me know if you’re going to be there and want to meet up.