End of the CPM Experiment

The flag bearer of display advertising was always Yahoo. Their massive sales force stoked 15 years of equity into “the … More

Talkin’ 2011 Publisher Revenue Blues

"Well, I finally started thinkin' straightWhen I run outta things to investigate." -Bob Dylan It’s been a while since I’ve … More

2010 was my fifth year of blogging and my second year on Twitter. My number of blog posts have continued … More

There have been some interesting thoughts, news and events the past week in regards to paying for content online that made me … More

On Search Engine Land today I saw a nice post on understanding the dynamics of Paid vs. Organic (or Natural) search. … More

Last year I was very fortunate to meet some incredible people involved in shaping the future of digital media. I … More

"A friend is one before whom I may think aloud." – Emerson 2009 was an amazing year of discovery for … More

Most display advertising is still purchased on a CPM basis – you are buying a certain number of impressions. For … More

For the past 15 years web analytics has been namely about one thing, counting. Counting is very important and as … More

Back in early February Google did a little test. It decided to test an AJAX SERP. This meant Google sent … More