Next week Search Engine Strategies rolls into my home turf and I’ll be involved in a couple of ways.
On Tuesday March 24th in the Expo Hall I will running an audience based clinic.
3:00pm Expo Hall: CPA Optimization Station
With advertising dollars more accountable than ever optimizing your Cost Per Acquisition or Cost per Action (CPA) has never been more important. Take advantage of this rare opportunity to sit with Jonathan Mendez as he finds ways to improve your ROI. Jonathan will perform strategic evaluations and provide actionable insights on the consumer touch-points in your conversion path – keywords, ads, landing pages and registration/checkout. Jonathan will also offer test ideas for use with Multivariate & A/B testing and advice on how to use emerging marketing technologies to further improve your results.
On Wednesday March 25th I am very excited to usher in something close to my heart; the first search engine conference session exploring the rise of search-based strategies, technologies, analytics and performance moving at high velocity into the world of display.
2:15pm Advertising Track: Search Becomes the Display OS
Search advertising, the onetime bastard stepchild of internet marketing which only five years ago barely existed, is now poised to double the spend of display advertising in 2009 (eMarketer). With the continued decline in Display performance, some people believe the only thing that will save Display advertising is making it more like Search. This session explores these leading edge ideas, technology and provides some early case studies the effectiveness of making Search the Operating System for Display. We will provide case study examples of the above and the amazing results achieved and ads that are not only search applications themselves but that can be purchased and targeted based on the keyword.
Moderator: Gregg Stewart, Senior Vice President, Interactive, TMP Directional Marketing
Jonathan Mendez, Founder & CEO, RAMP Digital
Scott Rafer, CEO, Lookery
Amit Kumar, VP Product , Dapper
Let me know if you’ll be there. I would love to connect at the show with anyone working on interesting things.
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