Taste Graphs and the Future of User Controlled Media

My friend Andy Weissman posted some really interesting ideas last week on the future of branded media that got me thinking. “we are moving to a world where almost everything is available, basically on demand. The problem for users in this environment is no longer "what CAN I watch" (or read or listen to). Instead,… Continue reading Taste Graphs and the Future of User Controlled Media

Optimize and Prophesize 2010 Highlights

2010 was my fifth year of blogging and my second year on Twitter. My number of blog posts have continued to trend down the past few years, though my posts these days tend to be more thought out and longer – so hopefully the quality has gone up. I looked back on my blog posts… Continue reading Optimize and Prophesize 2010 Highlights

Top-Down vs. Bottom-Up Segmentation in the Age of Data Objects

 Almost everyday of the past 12 years I’ve looked at web analytic data. It’s never been a completely satisfying experience. Log files don’t paint a vivid picture and javascript’s palette of data points is often a mess. At the end of the day, it is all “just numbers.” It doesn’t tell me what to do.… Continue reading Top-Down vs. Bottom-Up Segmentation in the Age of Data Objects

Yieldbot is Born to Run

 Two years ago after Omniture purchased Offermatica and I started Relevance AMPlified (RAMP)  I stated three core principles of what I was doing next: 1.    Intent & affinity are the root segmentation strategies 2.    Achieve success w/ the most advanced technology 3.    Testing, targeting & optimization is our DNA These ideals are also evident in… Continue reading Yieldbot is Born to Run

2009 Recap: My Faves, Posts & Presos

"A friend is one before whom I may think aloud." – Emerson 2009 was an amazing year of discovery for me and I tried to share as much of that here as I could. This year also presented a sea change in my writing because I started using a new communications platform, Twitter (you can… Continue reading 2009 Recap: My Faves, Posts & Presos