Something has been happening on the Google SERPs (Search Engine Result Pages). It is the very thing that the FTC just closed the case on. It is the delivery on the promise that Larry and Sergey made from the beginning. That Google would organize the world’s information and make it universally accessible. The keywords (pun… Continue reading The New Google Era
Category: Semantic Web
Taste Graphs and the Future of User Controlled Media
My friend Andy Weissman posted some really interesting ideas last week on the future of branded media that got me thinking. “we are moving to a world where almost everything is available, basically on demand. The problem for users in this environment is no longer "what CAN I watch" (or read or listen to). Instead,… Continue reading Taste Graphs and the Future of User Controlled Media
Optimize and Prophesize 2010 Highlights
2010 was my fifth year of blogging and my second year on Twitter. My number of blog posts have continued to trend down the past few years, though my posts these days tend to be more thought out and longer – so hopefully the quality has gone up. I looked back on my blog posts… Continue reading Optimize and Prophesize 2010 Highlights
Algorithmic Search and Discovery
When Rich Skrenta who has been a pioneer in Search with Topix (and just launched Blekko) writes the following, I take notice: “Algorithmic search is sinking. The only way to combat this and return trust and quality to search is by taking an editorial stand and having humans identify the best sites for every category.… Continue reading Algorithmic Search and Discovery
Top-Down vs. Bottom-Up Segmentation in the Age of Data Objects
Almost everyday of the past 12 years I’ve looked at web analytic data. It’s never been a completely satisfying experience. Log files don’t paint a vivid picture and javascript’s palette of data points is often a mess. At the end of the day, it is all “just numbers.” It doesn’t tell me what to do.… Continue reading Top-Down vs. Bottom-Up Segmentation in the Age of Data Objects
Yieldbot is Born to Run
Two years ago after Omniture purchased Offermatica and I started Relevance AMPlified (RAMP) I stated three core principles of what I was doing next: 1. Intent & affinity are the root segmentation strategies 2. Achieve success w/ the most advanced technology 3. Testing, targeting & optimization is our DNA These ideals are also evident in… Continue reading Yieldbot is Born to Run
2009 Recap: My Faves, Posts & Presos
"A friend is one before whom I may think aloud." – Emerson 2009 was an amazing year of discovery for me and I tried to share as much of that here as I could. This year also presented a sea change in my writing because I started using a new communications platform, Twitter (you can… Continue reading 2009 Recap: My Faves, Posts & Presos
