Category: Semantic Web
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The New Google Era
Something has been happening on the Google SERPs (Search Engine Result Pages). It is the very thing that the FTC just closed the case on. It is the delivery on the promise that Larry and Sergey made from the beginning. That Google would organize the world’s information and make it universally accessible. The keywords (pun…
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Algorithmic Search and Discovery
When Rich Skrenta who has been a pioneer in Search with Topix (and just launched Blekko) writes the following, I take notice: “Algorithmic search is sinking. The only way to combat this and return trust and quality to search is by taking an editorial stand and having humans identify the best sites for every category.…
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Top-Down vs. Bottom-Up Segmentation in the Age of Data Objects
Almost everyday of the past 12 years I’ve looked at web analytic data. It’s never been a completely satisfying experience. Log files don’t paint a vivid picture and javascript’s palette of data points is often a mess. At the end of the day, it is all “just numbers.” It doesn’t tell me what to do.…
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Yieldbot is Born to Run
Two years ago after Omniture purchased Offermatica and I started Relevance AMPlified (RAMP) I stated three core principles of what I was doing next: 1. Intent & affinity are the root segmentation strategies 2. Achieve success w/ the most advanced technology 3. Testing, targeting & optimization is our DNA These ideals are also evident in…
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API Battle Plans: Fighting for Next
We have reached maturation point with APIs where the three core components of the web experience – content, utility & data – are becoming readily available via API delivery. The implication of this growth is nothing less than the next web. A smarter web that delivers improved relevance, a better experience and expanded revenue generation…
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Transcendence: The Power of Publishing is Marketing
This is getting tired. Recent comments by Jim Spanfeller and remarks at yesterday’s hearing on The Future of Journalism are just the latest show of disregard for the major changes that have taken place in the digital medium over the past five years. As Grove said about technology, only the paranoid survive. Publishers haven’t been…
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Busy Being Born: Creative Technology & Analytics
Twice in the past week I have had conversations about the creative use of technology. My point was that technology by itself has all the elements necessary for creativity to flourish. Coding is creative. The web has progressed to date only because of those who thought about technology from a creative perspective. It’s something many…