Advanced Landing Pages – SMX West

For years, first with javascript testing and content targeting
tools and now adding APIs and semantic technology, I have maintained that
landing pages are the most advanced forms of digital marketing — the ultimate
marriage of technology with creative.

So it was great to finally get an “advanced” landing pages
session on the schedule this year at SMX. I guess advanced landing pages have
arrived. I enjoyed seeing the interest in the crowd and also how the other
presenters defined what an advanced page is.  Here is my definition.


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