Something has been happening on the Google SERPs (Search Engine Result Pages). It is the very thing that the FTC just closed the case on. It is the delivery on the promise that Larry and Sergey made from the beginning. That Google would organize the world’s information and make it universally accessible. The keywords (pun… Continue reading The New Google Era
Category: User Experience
End of the CPM Experiment
The flag bearer of display advertising was always Yahoo. Their massive sales force stoked 15 years of equity into “the web banner.” Yahoo arguably had the greatest hand in providing the economic foundation for the entire web for many of its formative years. That is why nothing better symbolizes the collapse of that foundation better… Continue reading End of the CPM Experiment
Taste Graphs and the Future of User Controlled Media
My friend Andy Weissman posted some really interesting ideas last week on the future of branded media that got me thinking. “we are moving to a world where almost everything is available, basically on demand. The problem for users in this environment is no longer "what CAN I watch" (or read or listen to). Instead,… Continue reading Taste Graphs and the Future of User Controlled Media
Talkin’ 2011 Publisher Revenue Blues
"Well, I finally started thinkin' straightWhen I run outta things to investigate." -Bob Dylan It’s been a while since I’ve posted here at Optimize and Prophesize and even longer since I posted regularly. As has been the tradition here in all but my first year blogging in 2006, I provide a yearly recap of my… Continue reading Talkin’ 2011 Publisher Revenue Blues
Building the Greenfields of Display
1990 marked 1 million cellular phones in the U.S. (there are over 300 million today). To support these phones the first cellular networks were created using very tall towers to operate. The purpose was to transmit large “cells” that could cover as wide an area as possible so subscribers could connect with the network. But… Continue reading Building the Greenfields of Display
Optimize and Prophesize 2010 Highlights
2010 was my fifth year of blogging and my second year on Twitter. My number of blog posts have continued to trend down the past few years, though my posts these days tend to be more thought out and longer – so hopefully the quality has gone up. I looked back on my blog posts… Continue reading Optimize and Prophesize 2010 Highlights
Algorithmic Search and Discovery
When Rich Skrenta who has been a pioneer in Search with Topix (and just launched Blekko) writes the following, I take notice: “Algorithmic search is sinking. The only way to combat this and return trust and quality to search is by taking an editorial stand and having humans identify the best sites for every category.… Continue reading Algorithmic Search and Discovery
