Category: User Experience

  • Always On – Marketing Use Cases for Streaming Data Apps

    Always On – Marketing Use Cases for Streaming Data Apps

    Marketing Cloud maturation means your Databricks, Snowflake, AWS, Azure and GCP instances are going to be more connected to real-time data streams and apps. For brands this data flows in the form of precious first-party data and unlocks a new world of marketing possibilities.  Data modeling, machine learning and real-time algorithmic decisions will become the…

  • The New Google Era

    Something has been happening on the Google SERPs (Search Engine Result Pages). It is the very thing that the FTC just closed the case on. It is the delivery on the promise that Larry and Sergey made from the beginning. That Google would organize the world’s information and make it universally accessible. The keywords (pun…

  • End of the CPM Experiment

    The flag bearer of display advertising was always Yahoo. Their massive sales force stoked 15 years of equity into “the web banner.” Yahoo arguably had the greatest hand in providing the economic foundation for the entire web for many of its formative years.  That is why nothing better symbolizes the collapse of that foundation better…

  • Taste Graphs and the Future of User Controlled Media

    My friend Andy Weissman posted some really interesting ideas last week on the future of branded media that got me thinking. “we are moving to a world where almost everything is available, basically on demand. The problem for users in this environment is no longer "what CAN I watch" (or read or listen to). Instead,…

  • Talkin’ 2011 Publisher Revenue Blues

    "Well, I finally started thinkin' straightWhen I run outta things to investigate." -Bob Dylan It’s been a while since I’ve posted here at Optimize and Prophesize and even longer since I posted regularly. As has been the tradition here  in all but my first year blogging in 2006, I provide a yearly recap of my…

  • Building the Greenfields of Display

    1990 marked 1 million cellular phones in the U.S. (there are over 300 million today). To support these phones the first cellular networks were created using very tall towers to operate. The purpose was to transmit large “cells” that could cover as wide an area as possible so subscribers could connect with the network. But…

  • Optimize and Prophesize 2010 Highlights

    2010 was my fifth year of blogging and my second year on Twitter. My number of blog posts have continued to trend down the past few years, though my posts these days tend to be more thought out and longer – so hopefully the quality has gone up. I looked back on my blog posts…

  • Algorithmic Search and Discovery

    When Rich Skrenta who has been a pioneer in Search with Topix (and just launched Blekko) writes the following, I take notice: “Algorithmic search is sinking. The only way to combat this and return trust and quality to search is by taking an editorial stand and having humans identify the best sites for every category.…

  • Unlocking the True Value of Digital with User Flows

    From 2003-2005 I spent a lot of time observing people of all ages and walks of life use the web across many different sites and verticals. I watched their facial expressions and body language as they surfed. I watched their mouse movements and the locations of their clicks.  I asked them to put their brains…

  • Another Brick in the Paywall

     There have been some interesting thoughts, news and events the past week in regards to paying for content online that made me realize while I hold some strong beliefs and experiences in the area I’ve not written about these ideas in a long while. Over the past couple of years I have helped advise three of the…

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