Category: Display

  • Singularity: AdTech and MarTech are Converging

    Singularity: AdTech and MarTech are Converging

    Owners of first-party data are pioneering new and different sets of technical solutions to old advertising and marketing use cases. It is merging two markets previously separate, together as one. The results are expected to be something the industry has been waiting almost two decades for. A step-change in performance of digital marketing and advertising.…

  • The Decade of Display That Wasn’t 2007 – 2017

    The Decade of Display That Wasn’t 2007 – 2017

    Act I: Crank That The year was 2007. Ten years ago. Microsoft bought aQuantive for $6.3B. Google bought DoubleClick for $3.1B. Yahoo bought Right Media for $680M. Display was poised to take massive amounts of advertising dollars from television over the next decade and become the dominant form of advertising. Microsoft, Google and Yahoo were…

  • Autumn for Digital Publishers…and Everything After

    Autumn for Digital Publishers…and Everything After

    The digital media world was a rocked yesterday by news that Buzzfeed is going to miss revenue targets by 20% and Mashable was sold for $50M when its valuation last year was $250M. What is going on? The short answer is a lot. Buzzfeed is actually right in their statement where they put blame on…

  • End of the CPM Experiment

    The flag bearer of display advertising was always Yahoo. Their massive sales force stoked 15 years of equity into “the web banner.” Yahoo arguably had the greatest hand in providing the economic foundation for the entire web for many of its formative years.  That is why nothing better symbolizes the collapse of that foundation better…

  • Defending the Future of Mobile Ads

    The first time I read Fred Wilson’s Mobile is Where the Growth Is I was disturbed. I commented. Not what I really wanted to say but I said something. The second time I read it I had to write a blog response. Now I agree there’s a shift happening. But… This is unknown. Foursquare hasn’t…

  • Talkin’ 2011 Publisher Revenue Blues

    "Well, I finally started thinkin' straightWhen I run outta things to investigate." -Bob Dylan It’s been a while since I’ve posted here at Optimize and Prophesize and even longer since I posted regularly. As has been the tradition here  in all but my first year blogging in 2006, I provide a yearly recap of my…

  • Building the Greenfields of Display

    1990 marked 1 million cellular phones in the U.S. (there are over 300 million today). To support these phones the first cellular networks were created using very tall towers to operate. The purpose was to transmit large “cells” that could cover as wide an area as possible so subscribers could connect with the network. But…

  • Ad Wars 2011: The Publisher Empire Strikes Back

    Intent is Timing When you mention the word intent in online advertising circles the first thought is invariably Search. Of course Search has thrived as a destination site for intent but intent is not generated in Search. Intent is generated many other places and is moved to Search. Most of all for advertisers, Search is…

  • Optimize and Prophesize 2010 Highlights

    2010 was my fifth year of blogging and my second year on Twitter. My number of blog posts have continued to trend down the past few years, though my posts these days tend to be more thought out and longer – so hopefully the quality has gone up. I looked back on my blog posts…

  • My Thoughts on Online Privacy

    Anyone that has followed me on Twitter knows that I have been a staunch defender of online privacy rights and outspoken against third-party data sharing practices of our industry. The reasons are twofold: one personal, one business. I’m compelled to finally write a post on privacy after reading Esther Dyson’s comments on it. It’s a…

Create a website or blog at WordPress.com