"Well, I finally started thinkin' straightWhen I run outta things to investigate." -Bob Dylan It’s been a while since I’ve posted here at Optimize and Prophesize and even longer since I posted regularly. As has been the tradition here in all but my first year blogging in 2006, I provide a yearly recap of my… Continue reading Talkin’ 2011 Publisher Revenue Blues
Category: Landing Page Optimization
Optimize and Prophesize 2010 Highlights
2010 was my fifth year of blogging and my second year on Twitter. My number of blog posts have continued to trend down the past few years, though my posts these days tend to be more thought out and longer – so hopefully the quality has gone up. I looked back on my blog posts… Continue reading Optimize and Prophesize 2010 Highlights
Ten Intent Triggers for Digital Media
It has long been my belief that the ability to create intent would define web monetization but I had no idea it would play out (and literally “play” out as in Zynga et al) the way it has. Certainly we are at the dawn of a new age where technology powers marketing in more powerful… Continue reading Ten Intent Triggers for Digital Media
Introducing the NML – The National Marketing League*
Wouldn’t it be great if there were a professional marketing league? It could literally be the best media property in the world, NFL be damned. I know I would follow it very closely and even place a wager or two. Owners would form teams of digital marketers across different verticals. Team members could include marketers… Continue reading Introducing the NML – The National Marketing League*
Search’s Long Tail Rising
“When they kick out your front door, how you gonna come? With your hands on your head, or on the trigger of your gun?” Last week Google confirmed changes to their natural Search algorithm. In short, by giving more weight to site authority in the algo, long tail Search traffic should begin to rise for… Continue reading Search’s Long Tail Rising
Bounce Rates & Publisher Monetization from Search
Bounce rate from natural search is a problem that has plagued publishers for a long time. It’s one of the problems we’re working on solving at Yieldbot. Many pubs spend a great amount of time and effort working on SEO to increase site visitors. The fruit of this labor is increased traffic to pages relevant… Continue reading Bounce Rates & Publisher Monetization from Search
Links vs. Cookies: A Tale of Two Web Economies
I credit Jonathan Strauss of link analytics company awe.sm with coining the phrase “the link as the cookie.” I’ve been borrowing that expression for the past year because it not only describes his service and the meta concept of linked data, but it also encapsulated what intelligent landing page optimizers had been doing for some time… Continue reading Links vs. Cookies: A Tale of Two Web Economies
