Optimize & Prophesize

Category: Landing Page Optimization

  • Why E-Commerce Conversion Rate is Stuck at 3%

    Why E-Commerce Conversion Rate is Stuck at 3%

    18 years ago (gulp) I helped bring one of the first Martech SaaS products to market. Without fail it increased conversion rate. Often doubling or tripling it. Today, if you use Adobe Target you still use the same “m-box” (“m” for “Marketing”) which was core to the A/B Testing, Targeting and Personalization that Offermatica pioneered.…

  • Neuralift AI is Born to Run

    Neuralift AI is Born to Run

    🚀 📈 Today I am pleased to announce Neuralift AI. The first Applied AI built to optimize consumer conversion rate and other essential marketing KPIs. It redefines customer intelligence and is a step-change in the use of first-party customer data. Built for marketing leaders and the innovation and analytics teams that support customer growth, Neuralift AI…

  • Talkin’ 2011 Publisher Revenue Blues

    "Well, I finally started thinkin' straightWhen I run outta things to investigate." -Bob Dylan It’s been a while since I’ve posted here at Optimize and Prophesize and even longer since I posted regularly. As has been the tradition here  in all but my first year blogging in 2006, I provide a yearly recap of my…

  • Optimize and Prophesize 2010 Highlights

    2010 was my fifth year of blogging and my second year on Twitter. My number of blog posts have continued to trend down the past few years, though my posts these days tend to be more thought out and longer – so hopefully the quality has gone up. I looked back on my blog posts…

  • Ten Intent Triggers for Digital Media

    It has long been my belief that the ability to create intent would define web monetization but I had no idea it would play out (and literally “play” out as in Zynga et al) the way it has. Certainly we are at the dawn of a new age where technology powers marketing in more powerful…

  • Introducing the NML – The National Marketing League*

    Wouldn’t it be great if there were a professional marketing league? It could literally be the best media property in the world, NFL be damned. I know I would follow it very closely and even place a wager or two. Owners would form teams of digital marketers across different verticals. Team members could include marketers…

  • Search’s Long Tail Rising

      “When they kick out your front door, how you gonna come? With your hands on your head, or on the trigger of your gun?” Last week Google confirmed changes to their natural Search algorithm.  In short, by giving more weight to site authority in the algo, long tail Search traffic should begin to rise for…

  • Bounce Rates & Publisher Monetization from Search

    Bounce rate from natural search is a problem that has plagued publishers for a long time. It’s one of the problems we’re working on solving at Yieldbot. Many pubs spend a great amount of time and effort working on SEO to increase site visitors. The fruit of this labor is increased traffic to pages relevant…

  • Links vs. Cookies: A Tale of Two Web Economies

      I credit Jonathan Strauss of link analytics company awe.sm with coining the phrase “the link as the cookie.” I’ve been borrowing that expression for the past year because it not only describes his service and the meta concept of linked data, but it also encapsulated what intelligent landing page optimizers had been doing for some time…

  • What Social Check-Ins Forgot: The Value of Landing Pages

    I have yet to become a fan or user of social/location based check-in services though I am a fan of the beaconing strategy they employ. As I’ve written before, value creation on the web involves more than a one-to-one exchange of value. A trifecta of goal fulfillment between your product or service, your audience and…

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