Something has been happening on the Google SERPs (Search Engine Result Pages). It is the very thing that the FTC … More
Category: Branding
End of the CPM Experiment
The flag bearer of display advertising was always Yahoo. Their massive sales force stoked 15 years of equity into “the … More
Taste Graphs and the Future of User Controlled Media
My friend Andy Weissman posted some really interesting ideas last week on the future of branded media that got me … More
Talkin’ 2011 Publisher Revenue Blues
"Well, I finally started thinkin' straightWhen I run outta things to investigate." -Bob Dylan It’s been a while since I’ve … More
Optimize and Prophesize 2010 Highlights
2010 was my fifth year of blogging and my second year on Twitter. My number of blog posts have continued … More
Introducing the NML – The National Marketing League*
Wouldn’t it be great if there were a professional marketing league? It could literally be the best media property in … More
The Web is Not an Ad Supported Medium
The web is the greatest marketing channel ever created but there is incredible irony in that. It was not created … More
Online Advertising is Not an Intent Generation Channel
Chris Dixon posted yesterday about Facebook and the ad channel they are trying to create with the Like buttons. He thinks they … More
Display Advertising’s New Wave
This week I was supposed to be in Amsterdam giving a presentation at Sanoma Uitegevers MediaParade event. As luck would … More
The Market Value of Supply Side Data
AdExchanger had a nice post from TRAFFIQ’s Scott Portugal about publishers using a Value-per-Customer metric for site visitors. As longtime readers … More
