The New Google Era

Something has been happening on the Google SERPs (Search Engine Result Pages). It is the very thing that the FTC … More

End of the CPM Experiment

The flag bearer of display advertising was always Yahoo. Their massive sales force stoked 15 years of equity into “the … More

Taste Graphs and the Future of User Controlled Media

My friend Andy Weissman posted some really interesting ideas last week on the future of branded media that got me … More

Talkin’ 2011 Publisher Revenue Blues

"Well, I finally started thinkin' straightWhen I run outta things to investigate." -Bob Dylan It’s been a while since I’ve … More

Optimize and Prophesize 2010 Highlights

2010 was my fifth year of blogging and my second year on Twitter. My number of blog posts have continued … More

Introducing the NML – The National Marketing League*

Wouldn’t it be great if there were a professional marketing league? It could literally be the best media property in … More

The Web is Not an Ad Supported Medium

The web is the greatest marketing channel ever created but there is incredible irony in that. It was not created … More

Online Advertising is Not an Intent Generation Channel

Chris Dixon posted yesterday about Facebook and the ad channel they are trying to create with the Like buttons. He thinks they … More

Display Advertising’s New Wave

This week I was supposed to be in Amsterdam giving a presentation at Sanoma Uitegevers MediaParade event. As luck would … More

The Market Value of Supply Side Data

AdExchanger had a nice post from TRAFFIQ’s Scott Portugal about publishers using a Value-per-Customer metric for site visitors. As longtime readers … More