I love YouTube and have written about it extensively on this
blog so I was really excited to participate and present on this session at SMX. My highlight was hearing from Matt Liu, a pre-GOOG YouTuber about how YT is starting to
tackle advertising. I really expect YT as a media and ad channel to start
taking off towards the end of this year and explode in 2010.
I evangelized a little and then presented results from a highly
successful awareness and demand gen campaign by GotVMail that readers of this
blog might recall from last summer. YouTube is here to stay folks. Start
experimenting with it.