Webinar, Podcast & Speaking on Personalization, Targeting and Testing


Over the next week I’ll be doing what seems like a quite a bit of evangelizing — hopefully it is more of a knowledge transfer than anything else.

3 Proven Approaches to Delivering Targeted ContentWebinar
This is an Omniture webinar I had the pleasure of doing with Charlene Li of Forrester Research. Charlene kicks things off with some great data and insights on prevailing wisdom and I take the baton to provide strategic thinking, execution and results around half a dozen case study examples for source, affinity and temporal targeting. Easily the most interesting and informative webinar I’ve done.

Interview on Landing Page Testing & OptimizationPodcast
I’m proud to add my name to the roster of great podcasts done by Eric Enge and Stone Temple Consulting. Over 27 minutes I discuss the nuts and bolts of landing page optimization from A/B Testing to MVT to Targeting. For good measure I throw in a case study where we had 142% improvement on a page that had been previously tested and “optimized” by another vendor.

Personalization, User Data & SearchSpeaking
SES Chicago has new leadership and a new agenda but they were wise to bring back this session that really rocked at SES San Jose. I’ll be speaking with some new people on this panel and my presentation will have a few updates but again focus on taking source and behavioral data and using it on landings to create relevance and boost ROI.

Thanks to Matt, Eric and Stuart who asked me to speak. If you happen to be at SES Chicago today or tomorrow please come by the Offermatica booth and say hello.


One response to “Webinar, Podcast & Speaking on Personalization, Targeting and Testing”

  1. Search Engine Land: News About Search Engines & Search Marketing Avatar

    SearchCap: The Day In Search, December 4, 2007

    Below is what happened in search today, as reported on Search Engine Land and from other places across the web….


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