Category: A/B & MVT Testing
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Why E-Commerce Conversion Rate is Stuck at 3%
18 years ago (gulp) I helped bring one of the first Martech SaaS products to market. Without fail it increased conversion rate. Often doubling or tripling it. Today, if you use Adobe Target you still use the same “m-box” (“m” for “Marketing”) which was core to the A/B Testing, Targeting and Personalization that Offermatica pioneered.…
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Neuralift AI is Born to Run
🚀 📈 Today I am pleased to announce Neuralift AI. The first Applied AI built to optimize consumer conversion rate and other essential marketing KPIs. It redefines customer intelligence and is a step-change in the use of first-party customer data. Built for marketing leaders and the innovation and analytics teams that support customer growth, Neuralift AI…
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End of the CPM Experiment
The flag bearer of display advertising was always Yahoo. Their massive sales force stoked 15 years of equity into “the web banner.” Yahoo arguably had the greatest hand in providing the economic foundation for the entire web for many of its formative years. That is why nothing better symbolizes the collapse of that foundation better…
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Talkin’ 2011 Publisher Revenue Blues
"Well, I finally started thinkin' straightWhen I run outta things to investigate." -Bob Dylan It’s been a while since I’ve posted here at Optimize and Prophesize and even longer since I posted regularly. As has been the tradition here in all but my first year blogging in 2006, I provide a yearly recap of my…
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The Value of Search Ads for Brand Keywords
On Search Engine Land today I saw a nice post on understanding the dynamics of Paid vs. Organic (or Natural) search. As David Roth explains it: What keywords are we really talking about? Those that match exactly with your brand name or branded product name, where there is generally no competition. So if you are Acme Widget…
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Digital Spaces That Excite Me for 2010
Last year I was very fortunate to meet some incredible people involved in shaping the future of digital media. I enjoyed learning about what interests them, hearing their points of view and discovering what problems they were working on solving. Needless to say, digital media evolves at an astounding velocity so I thought this was…
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Optimizing Display Ad Creative for CTR & Conversion
Most display advertising is still purchased on a CPM basis – you are buying a certain number of impressions. For that reason the higher percentage of clicks you get on your ad impressions the more cost effective your buying becomes. So ad creative is often the lynchpin to ROI. But it is very hard to…
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Data is Easy. Optimization is Hard.
For the past 15 years web analytics has been namely about one thing, counting. Counting is very important and as an industry we have become infatuated with it. Never before could a medium really count what was happening with it. Attributable media was and continues to be truly revolutionary. Attribution quickly formed the business models…
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Google Stripping Referring URL Parameters Will Leave Many Naked
Back in early February Google did a little test. It decided to test an AJAX SERP. This meant Google sent natural search result traffic to sites without any passing identifying parameters except the top-level domain google.com. Message Boards and Blogs lit up immediately. They stopped the test (to 10% of traffic) quickly but in March seemed…
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Busy Being Born: Creative Technology & Analytics
Twice in the past week I have had conversations about the creative use of technology. My point was that technology by itself has all the elements necessary for creativity to flourish. Coding is creative. The web has progressed to date only because of those who thought about technology from a creative perspective. It’s something many…
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Speaking and Clinic at SES New York
Next week Search Engine Strategies rolls into my home turf and I’ll be involved in a couple of ways. On Tuesday March 24th in the Expo Hall I will running an audience based clinic. 3:00pm Expo Hall: CPA Optimization StationWith advertising dollars more accountable than ever optimizing your Cost Per Acquisition or Cost per Action…
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Speaking, Moderating and Hosting a Clinic at SES Chicago
Chicago is my favorite SES because it's such a great town and the show always has a heavy conversion rate focus. This year I’ll be quite involved on Tuesday, Wednesday and Thursday (December 9th-11th) at Search Engine Strategies Chicago so if you are going to be there and would like to connect please contact me.…
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Landing Page Utopia: 7 Lessons from Google
At Search Engine Strategies in San Jose last month I delivered a presentation for the session Landing Page Utopia off an idea I had previously blogged – that the Google homepage is the greatest landing page ever created. The presentation reviewed seven strategies Google employs and discussed how they benefited both Google and their audience.…
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McCain Wins Landslide Over Obama in Search Engine Marketing Election
During the pre-primary season I took a look at how the candidates were doing with SEM. The results were not pretty. Today, more than a year later, after both party conventions are over and the race is on I decided to revisit the SEM landscape of the Presidential election. Once again the results surprised me.…
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