In no particular order:
Contextual Relevance: Deliver relevance in the context of the user focus
Sub-segments: Segmentation…at a whole other level
Filtering: The key to mining data
RPV: It’s not about conversion! It all comes down to raising this metric
Iteration: Agile methodologies rock!
Layout Design: Be brave, the greatest risks have the largest rewards.
A/B test on steroids: That’s a 7×2 Multivariate optimization. BALCO, OTTO…kinda similar but we’re legal.
Ad Titles and Descriptions: More important than ever to optimize.
I wonder when I look back at this post in 6 months from now if I’ll be talking about the same ideas. Things change so quickly.
I’ll be doing even more talking in early December!
To Marketers: December 4th, Search Engine Strategies, Chicago. Two sessions on Day 1: Ads In A Quality Score World and Ad Testing: Research & Findings
To Publishers: December 6th, New York, Outsell’s BrainGain – Agile Publishing: Driving Revenue with a Dynamic Customer Focused Web Site