Optimize & Prophesize – @jonathanmendez

  • RAMP Digital’s First Steps

    The first two months of RAMP have been glorious insanity. Besides continued success with Landing Page Optimization and testing I’m focused on a few core digital marketing areas where RAMP will change the world and define next-gen digital agency services. Most of these changes and leadership will revolve around optimized marketing solutions RAMP is creating…

  • On-Site Targeting: Crawl, Walk, Run Strategy

    This is the presentation I gave at the Web Analytics Wednesday last month in Cambridge, MA. I had a great time there and was lucky enough to be in Boston again so I could catch this month’s WAW held at Monster.com. There are some pretty cool things happening in Boston around analytics. One company to…

  • Multivariate Element Test Variations

    Part 4 of my MVT testing series follows up element selection with element variation. Element variation is the most creative aspect to MVT. It requires a mix of marketing acumen, an understanding of creative and some jigsaw puzzle skills. Marketing: The marketing aspect to element variation presents itself in the themes that you create to…

  • MVT Element Selection – Strategy & Tactics

    In part 2 of this series we discussed the first part of multivariate test design — determining your test array — how many elements and how many variations of each you you should test. In parts 3 & 4 we will cover the rest of MVT test design, element selection and element variation. Successful testing…

  • 5 Ways to Optimize Google Search Result Video Ads

    Video ads are now part of search. Most advertisers will be throwing up made for TV commercials and fail to understand or take advantage of this new medium. That will be their loss. Google’s video ads present a huge opportunity for those that take the time to create compelling video specifically for the SERP (Search…

  • This Landing Page is a Joke

    This experience hurts Toyota’s brand in so many ways and it is a case study in poor landing page optimization. I have no problem with funny ads. Humor can create interest and attention — a very hard thing to do in this day and age. However, if you want to play a joke on consumers…

  • Multivariate Testing – Test Design

    Part 2: Choosing a MVT Test Array Also see Part 1: Introduction to Factorial Designs The results of your tests are often pre-determined by your test designs. Good designs will provide measurable increases in performance and learning about what tested elements are most important in driving that lift. Good test designs will also provide learning…

  • Why CPM Should Die

    According to TRUSTe 90% of consumers report that less than 25% of ads they see online are relevant. 58% said 0-10% of the ads were relevant. Display + Irrelevance = Banner Blindness Think of all those wasted millions. We’re moving forward with new companies like Lotame but clearly we have a long, long way to…

  • The Power of Brand to Influence Outcomes or Why Brands Will Always Rule Digital

    We all know power has shifted in the marketplace to consumers. Consumers have a more active and faster growing voice than ever before in the ultimate success of products and services. We wield this power through reviews, recommendations, social networks, message boards, blogs and most importantly our digital actions – quantified and delivered to marketers…

  • Multivariate Testing Overview

    Part 1: Introduction to Factorial Designs I’m not sure how many parts this overview will be but since it seems MVT has finally “arrived” I’m starting at the beginning and hope to pound out a complete overview in the next month or two of every important factor to understanding and being successful with multivariate testing.…

  • iTuning Madison Avenue

    Facebook’s hiring of Sheryl Sandberg who helped build Adwords is another big step forward on the path of media buying automation and optimization. In two years everyone will be within reach for every brand and business large or small. It will all be about targeting. Google, MSFT, FIM and Facebook, who between them touch just…

  • The $130 Billion Dollar Landing Page

    Google is a fully digital company. Everything Google has done and is today revolves around the web. Google is also by every account one of the top 3 brands in the world. Until billboards this past year Google has never spent a dollar on advertising. No TV, no print, no radio, No banners, no search…

  • Chris Anderson on the Two Dimensions of Quality

    There have been a few occasions where clients have taken my page layout and messaging work in powerpoint, skipped the design stage altogether and converted these glorified wireframes to HTML. One time it was spite, another time it was money (isn’t this an Eagles song) and another time it was time. In all three events…

  • Speaking at Web Analytics Wednesday – Cambridge, MA

    If you’re in the Boston area please come out to this month’s Web Analytics Wednesday on March 19, 2008 at 6:00 PM. I’ll be speaking and presenting on the “Crawl, Walk, Run” approach to Onsite Targeting. The event takes place at Asgard in Cambridge and admission and food is free! Judah Phillips hosts the event…

  • SMX West Afterthoughts

    I wasn’t sure what to expect with SMX West as this was the first large SMX event. I heard great things about at last summer’s SMX Advanced from clients and friends but there was short notice to fit this event into annual budgets of attendees and exhibitors. Now that it’s over I can say that…

  • RAMP is Born to Run

    Two and a half weeks. That’s all it’s been since I left to start my own company for the third time in the past decade. In that brief period I’ve signed four clients including leaders in Social Media, B2B Services, Politics and Auto. Every day is filled with talking to prospects, potential investors, potential employees,…

  • Behavioral Targeting Standards – RIP BT 1.0

    At last Monday’s OMMA Behavioral event sponsor Revenue Science launched the day by declaring the need for industry self preservation, err, regulation with the establishment of the Revenue Science Behavioral Targeting Standards Consortium. Actually, it’s officially just called the Behavioral Targeting Standards Consortium though there is no consortium yet and the group’s domain is owned…

  • Speaking at OMMA Behavioral

    Monday I’ll be moderating a panel at OMMA Behavioral in New York City. It’s an important day for those of us that work in onsite optimization since this is the first time we’ve been represented with our own session at OMMA Behavioral. It will not be the last. This session has a stellar group and…

  • Yes, Email is Your Social Graph

    I know this has been written before but in the past few days it hit home for me as I’ve contacted my network to update them with professional information. Email is your social graph. In less than 2 years I’ve collected over 800 emails. This is just the list of people I’ve emailed not people…

  • Moving On from OTTO/Offermatica/Omniture

    In March of 2006 when I met with Matt and Jamie Roche, CEO & President of Offermatica, we agreed that the market was not ready for OTTO Digital. That didn’t stop us – it inspired us. We had an opportunity to create something groundbreaking and we were confident the market would catch-up to us. How…

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