According to TRUSTe 90% of consumers report that less than 25% of ads they see online are relevant. 58% said 0-10% of the ads were relevant.
Display + Irrelevance = Banner Blindness
Think of all those wasted millions.
We’re moving forward with new companies like Lotame but clearly we have a long, long way to go to begin delivering solutions that will change consumer’s current perceptions, behavior, interactions and actions with display media.