Category: Applications
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Why AI-Native Segmentation Is the Future of Customer Data
At Neuralift AI, we believe that adopting an AI-native foundation for customer segmentation isn’t just a smart move—it’s the competitive advantage of your first-party data that your business needs to thrive in a data-driven world. Our application transforms how brands segment and engage with their customers by combining neural networks for segmentation and Generative AI…
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The First Party for Martech<>AdTech Convergence is in the Cloud
AdTech and Martech converged in Cannes last week. It’s a foreshadowing of what’s to come. As Larry Allen VP and GM of Enablement and Addressable Audiences at Comcast said on the Croisette, “The biggest trends in advertising right now are the move to advanced audiences and the use of deterministic first-party data.” Advertising is of…
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Outcomes as a Service: Advancing MarTech from SaaS to AI
The Software as a Service (SaaS) model began when Salesforce launched its “End of Software” campaign in 2000 and IPO’d only 4 years later. At the time, people were still buying software in a box. CRM software like Siebel was incredibly difficult to run and required constant costly upgrades. Salesforce was different. Its product was…
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Become Strategic with Customer Segmentation and Lift KPIs
The idea that different groups of people want different things within a product, category and vertical is as old as commerce itself. According to the Association of Consumer Research, customer segmentation started in ancient Babylonia. By the 19th century Germany book publishers would only publish new children’s books in late Autumn to be purchased as…
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Neuralift AI is Born to Run
🚀 📈 Today I am pleased to announce Neuralift AI. The first Applied AI built to optimize consumer conversion rate and other essential marketing KPIs. It redefines customer intelligence and is a step-change in the use of first-party customer data. Built for marketing leaders and the innovation and analytics teams that support customer growth, Neuralift AI…
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AI for ROI: Back to the Future
I’ve been working on an AI startup for the past 9 months so I thought I would drop an update and share some thoughts pertaining to AI for marketing and AI in general. We have taglined our product, “AI for ROI” so we are setting a high bar but we are very confident. If there’s…
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Singularity: AdTech and MarTech are Converging
Owners of first-party data are pioneering new and different sets of technical solutions to old advertising and marketing use cases. It is merging two markets previously separate, together as one. The results are expected to be something the industry has been waiting almost two decades for. A step-change in performance of digital marketing and advertising.…
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Beginning of the Endpoint: AWS, GCP, Snowflake, Databricks Compete/Connect in Marketing Cloud
The oil that makes the cloud run is data. At the start, AWS and S3 provided a simple storage service for data. It was web-based, secure, scalable and cheap. It changed the game. It’s been 17 years now since S3 launched and kicked off the “Cloud Wars.” Not only have Amazon/AWS Google/GCP and Microsoft/Azure been…
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Always On – Marketing Use Cases for Streaming Data Apps
Marketing Cloud maturation means your Databricks, Snowflake, AWS, Azure and GCP instances are going to be more connected to real-time data streams and apps. For brands this data flows in the form of precious first-party data and unlocks a new world of marketing possibilities. Data modeling, machine learning and real-time algorithmic decisions will become the…
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Talkin’ 2011 Publisher Revenue Blues
"Well, I finally started thinkin' straightWhen I run outta things to investigate." -Bob Dylan It’s been a while since I’ve posted here at Optimize and Prophesize and even longer since I posted regularly. As has been the tradition here in all but my first year blogging in 2006, I provide a yearly recap of my…
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Ladies and Gentlemen: Search Has Your Attention
"Google has become the remote control for the world; it's the first stop, not TV” – Will Margiloff, CEO of Innovation Interactive Nothing is more realtime than Search. Have a question? Search gets the answer for you right away. Need to find something right now? Search will track it down in less than half a…
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Unlocking the True Value of Digital with User Flows
From 2003-2005 I spent a lot of time observing people of all ages and walks of life use the web across many different sites and verticals. I watched their facial expressions and body language as they surfed. I watched their mouse movements and the locations of their clicks. I asked them to put their brains…
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Analytics APIs Will Be Our Bridge to Intelligence
Eric Peterson has a kick ass post titled “The Coming Bifurcation in Web Analytics Tools.” In it he defines the bifurcation issue: “I believe that we are about to see an increasing number of companies in the coming year drop their paid vendor’s “basic solution” in favor of Google Analytics and, at the same time,…
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API Battle Plans: Fighting for Next
We have reached maturation point with APIs where the three core components of the web experience – content, utility & data – are becoming readily available via API delivery. The implication of this growth is nothing less than the next web. A smarter web that delivers improved relevance, a better experience and expanded revenue generation…
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Transcendence: The Power of Publishing is Marketing
This is getting tired. Recent comments by Jim Spanfeller and remarks at yesterday’s hearing on The Future of Journalism are just the latest show of disregard for the major changes that have taken place in the digital medium over the past five years. As Grove said about technology, only the paranoid survive. Publishers haven’t been…
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