Bud.tv: Anheuser-Busch Cracks a Cold One

UpsidedownbudjpgAs prophesized here upon launch and reported yesterday and today elsewhere, Bud.tv is officially a failure.

The next time your business or agency wants to throw money at a digital marketing initiative it is probably a good idea to do some testing and optimization of your offering first. A lot of egg on the face of A-B, DBB Chicago and Tony Ponturo’s digital acumen.

“Marketers don’t always have to prove two plus two equals four. You have to go sometimes with your instincts and your gut judgment and your years of experience.”

Yes Tony, but you still have to measure and optimize, no?

“I don’t think you want to allow measurement to override creativity and the adventure of new media.”

Measuring creativity and adventure is what new media is about! Acting on that data is called optimization. Welcome to the world of digital marketing. Goodbye Bud.tv.



, ,



One response to “Bud.tv: Anheuser-Busch Cracks a Cold One”

  1. markus941 Avatar

    but.tv was one of the most poorly executed things I’ve ever seen online.
    Just another case of an old-school marketing agency having no clue in the digital world.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

Create a website or blog at WordPress.com

%d bloggers like this: