Once you figure out how to deliver relevance to one of your key market segments I guarantee you’ll want to try again. And when you try it again you’ll wonder why you didn’t try it sooner. From beyond the universe to the planet OTTO, I present the ASTRO rules for delivering contextual relevance.
1. Analyze-Numbers tell a story
2. Segment– Meet your audience
3. Test– Listen to your audience
4. Repeat– Iterate off your learning
5. Optimize– Target relevant messages
Fasten your seatbelt and put on your helmet…your campaigns are about to take off!