Optimize & Prophesize – @jonathanmendez

  • RAMP Digital’s Semantic Dockers Ad Featured on MediaPost

    I’m proud to share a great write-up from Tameka Kee at MediaPost around a very successful campaign we worked on with Blackbag Advertising and Dockers using our Semantic Ad Applications which we’ve now formally productized and named RAMPS (short for Relevance Amplifiers). There are a few metrics in the article however they weren’t even the…

  • How Semantic Ad Apps Deliver Relevance to Implicit, Explicit & Latent Intent

    Every online endeavor starts with a goal. In search that goals is often explicit. In content that goal becomes much more implicit. What’s important to note is that just because a person is in content it doesn’t mean their goal is lost or not as important as it was in search. People spend much more…

  • Mashing Up the Value of Ads & Content

    What if online ads were so useful and informative that people actually came to content sites to see the ads as much as they did to see the content? Far fetched? Maybe not so far or fetched. We know that ads are a big draw for consumers around events like the Super Bowl and the…

  • Can Advertising Survive the Web?

    Reckoning A decade ago it was real easy for media companies, agencies and advertisers to simply transferred their revenue models online and “adify” the web with banners. Now comes word that the businesses that make their money from display ads are facing hard times. The fault of the economy? Nah, display ads do not work…

  • Gary Busey Viral Video Campaign Rawks!

    Congrats to my client GotVMail. The viral video campaign launched yesterday Gary Busey on Business is getting some great reviews and it’s only Day 2: Gawker Adfreak Make the Logo Bigger Here’s one of my personal favs. Rave on!

  • Viral Marketing with Video Widgets

    Since blogging is a key viral driver of Social Media Optimization I wanted to share our latest RAMP project. Working with GotVMail (as well as being a customer 🙂 RAMP helped strategize, build, deploy and optimize a widget and supporting experiences for their Gary Busey on Business viral marketing campaign being launched today. That’s right,…

  • The Psychology of Optimization

    I saw this presentation from Tara Hunt on Dave Kellogg’s blog. Dave is CEO of Mark Logic where they are doing some amazing things with XML and content management. In any case, this preso is exceptional. It touches on a number of optimization factors that I feel very strongly about and incorporate whenever possible, namely…

  • The Dawn of Semantic Ads

    Peer39 announced Friday their release of SemanticMatch™ ad technology. A few months ago I had an opportunity to preview SemanticMatch with Peer39’s CMO James Oppenheim. It further validated for me the value that is created using semantic technology to deliver relevant content in a context that will create consumer intent. This announcement follows on the…

  • Landing Page Speed Hits Google Quality Score

    As I predicted last year, today Google officially incorporated another landing page factor into their quality score algo. The new quality score factor is page load time. It seems what Google is trying to do is prevent multiple redirects. For example, if you click the Sony Style ad on this SERP you will see it…

  • WidgetWebExpo Presentation on Ad Applications

    Speaking at WidgetWebExpo yesterday on advertising applications reminded me of a talk I did three years ago at ad:tech on landing page optimization and multivariate testing. There were a handful of people in the room that day in 2005 and even though I had a case study it was mostly evangelizing to a curious few.…

  • The Sleeping Giant: Ad Factors in Conversion Rates & ROI

    If you’ve done multivariate tests across AdWords to a single landing page in order to optimize the ad you know a little known truth about conversion rate optimization from media that not many realize. The ad creative (alone) can have an enormous factor of influence on conversion rates. I’ve also seen results from multivariate tests…

  • Using APIs to Mashup Ads & Landing Pages

    After a decade optimizing landing page after landing page and tons of websites there are two things that I can always count on to improve conversion rates. One is giving users more control to refine their intent in contextually relevant ways. The other is bringing the products or services closer to users in their experience.…

  • Intelligent Web: Where Search & Display Advertising Meet

    This past Tuesday at SMX Advanced in Seattle, I presented my ideas and work relating to how the Intelligent Web will fundamentally change and realize the promise of digital marketing. In this post I expand the points and provide my presentation. Since the inception of online display advertising it has been mismatched with the web.…

  • How Semantic & Intelligent Web are Changing Advertising

    Alex Iskold at ReadWriteWeb has a post on Semantic Search: “The Myth and Reality” that for the first time made me able to clearly express the benefits of semantic search succinctly. My comment on his post: The value in semantic search is simply about creating ontologies that allow for results refinement that can deliver a…

  • Macy’s Magical Online Disappearing Act

    In today’s Wall Street Journal Macy’s CMO and Chairman of the Online Division Peter Sachse talks about Search Marketing. It’s rare to hear a CMO of a major retailer discuss search marketing so it was with great interest that I read his comments. WSJ: How do you measure the effectiveness of search marketing? Mr. Sachse:…

  • Expert Guide to Multivariate Testing Success

    I’ve been doing MVT for three years across landing pages and websites with over 40 clients like Citibank, Disney, Esurance, H&R Block, Inuit, Microsoft and T-Mobile. As the Founder & former Chief Strategy Officer of OTTO Digital, the services division of the market-leading MVT tool, Offermatica (now Omniture Test&Target) I’ve authored many case studies on…

  • Multivariate Test Results: Confidence, Stability & Determining a Winner

    Getting your MVT tests designed, developing your creative and implementing code are all just precursors to getting your test live. However, once your tests are live success will be determined by how well you did all those things. At this point you are just monitoring results – so relax and kick your feet up…if only…

  • Speaking on Landing Page Optimization & Widget Ads

    I have a couple of upcoming speaking engagements on landing page optimization. If you’re going to be attending shoot me an email and let’s meet-up. MediaPost Search Insider Summit May 18th-21st Captiva Island, Fl SMX Advanced June 3rd,4th Seattle, WA Also, I’m very excited that I was just asked to speak at the WidgetWebExpo. I’ll…

  • Setting Up a Great Multivariate Test

    Part 5 in my MVT series will focus on the key considerations and decisions for setting up your multivariate test so that you get the most learning and best results possible. I’m not going to get too technical here since I am not a developer however I want to share what I feel will ensure…

  • Adobe Moves Towards Open Source Flash

    Adobe is removing all licensing restrictions from Flash and creating the “Open Screen Project.” This is huge news and a giant step forward toward truly open source Flash. They can’t be happy over in Redmond. From Adobe’s CEO: “A consistent, more open platform for developers will drive rapid innovation, vastly improving the user experience.” The…

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