I’m proud to share a great write-up from Tameka Kee at MediaPost around a very successful campaign we worked on with Blackbag Advertising and Dockers using our Semantic Ad Applications which we’ve now formally productized and named RAMPS (short for Relevance Amplifiers).
There are a few metrics in the article however they weren’t even the best ones. Personally I like the 37% Reduction in CPC and the engagement lift was actually 900% not 150%… but let’s not split hairs. 🙂
I believe this is the first press about semantic powered ads and a happy day for us here in New York & our new office in Seattle. Big thanks to Dockers and Black Bag that were not afraid to try something new and also to our close friends at Dapper who were instrumental in making this a success and share our passion to revolutionize display advertising.