Optimize & Prophesize – @jonathanmendez

  • Creative License is Dead. Long Live the Customer

    With all the talk about Advertising moving towards a more measurable and quantifiable future one thing that is almost always overlooked is the impact this has on creative design. The design skills and process necessary to execute great ad creative are changing. So too will be the role designers play in the ultimate success of…

  • Google’s Landing Page AdsBot

    Since when has Google become landing page experts? Google is claiming that their artificial intelligence AdsBot will determine what users will think about a landing page. This determination will impact your rank and cost-per-click that until now have only been affected by your own bid settings and searcher interest in your ads. Really they are…

  • Relevant Design

    Made possible through the use of front-end and back-end web 2.0 technologies, Relevant Design merges the best values of persona based design with those of goal based design. Relevant Design is an executable platform with its own methodology to test and deliver targeted messaging to the goals of specific personas. Relevant Design creates unique rules…

  • Mind Hacks

    Found this courtesy of Bill Scott’s great blog. This is an example that we need to keep in mind that understanding how brains react is a key component to designing dynamic web experiences. Did you know we actually hear with our eyes? This is called the McGurk effect. You can check it out here. I’ll…

  • Rolling Loaded Dice

    Predictions are risky business. The top gamblers in the world, the ones who actually make a living gambling are only right little more then 50% of the time. Branch Rickey, considered by many the greatest baseball mind that ever lived wrote this scouting report, “There have only been two young pitchers I was certain were…

  • Buttonator

    Anyone that has worked with me knows I have a thing for buttons. I’ve long felt that the button is usually the single most important part of optimzing a page for conversion. Location, color, size, message are all important elements that can increase (or decrease) conversion rates. I’ve seen even slightest variation in location be…

  • Search Players & Ajax

    Google’s Ajax SDK release last week recieved little fanfare. Am I the only one that thinks this is big news? Google of course understands the ways that Ajax is forever changing the way people use the web. With the release of Yahoo’s new heavily Ajaxed tech section we may be seing a new and interesting…

  • Kairos

    In Greek mythology Kairos was the son of Zeus. Aristotle (the first brilliant marketer) referred to kairos in Rhetoric. In essence, kairos it is about timing. Consider the difficulty of getting a laugh when one muffs the punchline of a joke. Consider the difficulty of getting a click when your ad is for reviews and…

  • Simplicity and Ease

    If it’s simple it’s easy. If it’s easy it’s not difficult. If it’s not difficult you don’t mind doing it. If you don’t mind doing it you are more likely to like it. If you’re more likely to like it you’re more likely to do it again. If you’re more likely to do it again…

  • The Parts are Greater than the Whole Foods

    I watched a great report on user experience tonight on CNBC. Actually it was a profile of Whole Foods. In one segment, CEO John Mackey described their two stores in New York. While many other companies would execute strategy for New York consumer tastes singularly, Whole Foods has created different shopping experiences in Union Square…

  • Searcher Goal Classes

    Why should I care? Why should I care? – Pete Townshend As we understand “the why,” we become relevant. Understanding searcher goals is the single most important element to raise your online marketing ROI. It gives you the knowledge base to craft finely tuned titles and descriptions, the clarity to create display ads that draw…

  • Online Dating and Baiting

    The other night two of my close friends were discussing the pros and cons of online dating services. They both had some interesting observations about the product err, profile pages. 1. Women who put descriptions about themselves that seemed to be tailored to what men want to hear were unappealing. My buddies wanted the real…

  • Spastic Comcastic

    For the past 4 years I have purchased Major League Baseball’s premium cable TV package. It costs around $160 for the seasons and I’m sure my cable company Comcast and MLB are making a tidy profit. While it has been on my radar to order it again this season I just haven’t had a moment…

  • 2.0 Expectations & Relevance

    “People have the power.” -Patti Smith Web 2.0 is not a so much a technological revolution as a cultural one. Such is the power of the people or as we marketers refer to it, critical mass. The irony and challenge is that 2.0 marketing success will be predicated upon dividing this mass and making sense…

  • Emerson: The First 2.0 Marketer

    A foolish consistency is the hobgoblin of little minds – Ralph Waldo Emerson I’m not sure how many self-reliant marketers there were in Marketing 1.0. These marketers of consistency probably sat around a big conference table making fun of Emerson’s middle name. Countless billions they spent building campaigns around consistent messaging. Now, they are dinosaurs.…

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