Mind Hacks

Found this courtesy of Bill Scott’s great blog. This is an example that we need to keep in mind that understanding how brains react is a key component to designing dynamic web experiences.

Did you know we actually hear with our eyes? This is called the McGurk effect. You can check it out here. I’ll be trying to find the book Mind Hacks that has 100 of these discoveries of how the mind works in time to read it on my flight back from San Francisco tomorrow.