Simplicity and Ease

If it’s simple it’s easy. If it’s easy it’s not difficult. If it’s not difficult you don’t mind doing it. If you don’t mind doing it you are more likely to like it. If you’re more likely to like it you’re more likely to do it again. If you’re more likely to do it again you’re more likely to be seen doing it. If you’re likely to be seen doing it it’s more likely others will do it and then if others do it even more people will see it. If more people see it and it’s easy and they don’t mind doing it and they like it and do it and have been seen doing it then more people will hear about it and more people will do it… if it’s simple and easy.