I watched a great report on user experience tonight on CNBC. Actually it was a profile of Whole Foods. In one segment, CEO John Mackey described their two stores in New York. While many other companies would execute strategy for New York consumer tastes singularly, Whole Foods has created different shopping experiences in Union Square vs. Columbus Circle because the average age of the downtown customer is 24 vs. 51 for uptown.
Whole Foods gets it. By being so in touch with customer experience and providing relevant “content” it’s no wonder they are so successful. Carrying 38 different kinds of sausage doesn’t hurt either.