Optimize & Prophesize

Category: Relevance

  • Relevant Design

    Made possible through the use of front-end and back-end web 2.0 technologies, Relevant Design merges the best values of persona based design with those of goal based design. Relevant Design is an executable platform with its own methodology to test and deliver targeted messaging to the goals of specific personas. Relevant Design creates unique rules…

  • Mind Hacks

    Found this courtesy of Bill Scott’s great blog. This is an example that we need to keep in mind that understanding how brains react is a key component to designing dynamic web experiences. Did you know we actually hear with our eyes? This is called the McGurk effect. You can check it out here. I’ll…

  • Kairos

    In Greek mythology Kairos was the son of Zeus. Aristotle (the first brilliant marketer) referred to kairos in Rhetoric. In essence, kairos it is about timing. Consider the difficulty of getting a laugh when one muffs the punchline of a joke. Consider the difficulty of getting a click when your ad is for reviews and…

  • The Parts are Greater than the Whole Foods

    I watched a great report on user experience tonight on CNBC. Actually it was a profile of Whole Foods. In one segment, CEO John Mackey described their two stores in New York. While many other companies would execute strategy for New York consumer tastes singularly, Whole Foods has created different shopping experiences in Union Square…

  • Searcher Goal Classes

    Why should I care? Why should I care? – Pete Townshend As we understand “the why,” we become relevant. Understanding searcher goals is the single most important element to raise your online marketing ROI. It gives you the knowledge base to craft finely tuned titles and descriptions, the clarity to create display ads that draw…

  • Online Dating and Baiting

    The other night two of my close friends were discussing the pros and cons of online dating services. They both had some interesting observations about the product err, profile pages. 1. Women who put descriptions about themselves that seemed to be tailored to what men want to hear were unappealing. My buddies wanted the real…

  • 2.0 Expectations & Relevance

    “People have the power.” -Patti Smith Web 2.0 is not a so much a technological revolution as a cultural one. Such is the power of the people or as we marketers refer to it, critical mass. The irony and challenge is that 2.0 marketing success will be predicated upon dividing this mass and making sense…