Next week I’ll be speaking for my 5th year at
SES Chicago. I feel privileged that the good folks putting on the show now and
in the past have been gracious enough to keep inviting me back. The sessions I’ve
spoken on through the years:
2005: Searcher
Behavior Research
2006: Ads
in a Quality Score World
Ad
Testing: Research & Findings
2007: Personalization,
User Data & Search
2008: Ads
in a Quality Score World
Ad
Continuity Clinic
Most all of those presentations are available here.
Interestingly, Chicago seems to be the only SES where I have not
spoken explicitly about landing pages. That gets rectified this year — I’ll be giving a live landing page
clinic on the show floor Wednesday at 12:30pm. In
addition I will also be cranking up the volume on three sessions this year.
2009: Tuesday:
Working Collaboratively With Your IT
Wednesday:
Ad Copy & Conversion Clinic
Wednesday:
Search Becomes the Display Operating System
The best part about conferences is meeting new people and
reconnecting with old friends so please stop by and say hi. Besides the great
food in Chitown I’m also excited about spending some time outside the show with
Dotomi, Chicago’s most exciting display ad technology company. Follow my twitter stream for updates from the show.
