Testing Ad Creative on Google

For a long time it has been very difficult if not impossible to determine conversion rates on PPC ads in Google’s AdWords. Times have changed.

Using multivariate testing Offermatica’s technology can not only test the conversion rates from each of multiple ads in an AdGroup, but it can tell you the impact each one of the four variables (title, description line 1, description line 2, and visible URL) have on the conversion rate. The result is a report of what combination of tested element variations will combine to give you the highest conversion rate.

The same thing can be done to improve CTR and conversion from rich display ads. Calls to action, background colors, images, anything you can imagine can be tested in multiple variations.

These are impressive tools for testing and improving ROI.

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