Tag: technology
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5 Customer Data Predictions for 2026
Before we get started let’s see how I did with my customer data predictions for 2025! 2025 Prediction 1: Data Warehouses become the CDP. This one was a pretty easy. No outside companies are “building on” (which defines the term platform for me) the CDP. The main use cases for CDPs seems to be drag…
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Y2 & GTM Y1 @Neuralift
🚀 After Year 1 of building Neuralift AI we set out in 2025 to create a market: neural network segmentation as a first-class application connected directly to the data warehouse. What we found wasn’t curiosity. It was market readiness. Our work carried us horizontally across brand’s first-party data in media, sports & entertainment, real-money gaming,…
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Beyond Human Logic: How Deep Learning Neural Networks Discover Customer Insights & Actions We Can Never Find
For most of the modern marketing era, our “data insight” process has looked something like this: We gather data from various sources. We apply data into existing frameworks and models. We generate insights/conclusions based on patterns we can interpret. We make recommendations based on our perspective. It is a rigorous and time consuming process and…
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Applied AI and the New Marketing Revolution
Google and Meta didn’t win the last 15 years of marketing because their household data was better than AOL, or their creative options were better than Yahoo or their pockets were deeper than Microsoft. They won because of the AI tech they invented. Finding consumer insights not observable to humans to target while testing messaging…
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Why AI-Native Segmentation Is the Future of Customer Data
At Neuralift AI, we believe that adopting an AI-native foundation for customer segmentation isn’t just a smart move—it’s the competitive advantage of your first-party data that your business needs to thrive in a data-driven world. Our application transforms how brands segment and engage with their customers by combining neural networks for segmentation and Generative AI…
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5 Customer Data Predictions for 2025
The customer data space continued to mature in 2024. Before I get into this year’s predictions let’s take a look at how well I did a year ago. Prediction 1: MarTech tools will argue about what they are called. Accuracy. 4/5 There was finger pointing and name calling amongst vendors being “legacy” and “composable” but…
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You have a CDP. So what?!
In October I had the privilege to speak 1:1 with 16 different marketing leaders (CMOs & SVPs) in B2C. Every one of them had a CDP (Customer Data Platform). Average time with it was 2.5 years. Only 1 liked it. Why did 15/16 marketing leaders not like their CDP? The answer was the same across…
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The First Party for Martech<>AdTech Convergence is in the Cloud
AdTech and Martech converged in Cannes last week. It’s a foreshadowing of what’s to come. As Larry Allen VP and GM of Enablement and Addressable Audiences at Comcast said on the Croisette, “The biggest trends in advertising right now are the move to advanced audiences and the use of deterministic first-party data.” Advertising is of…
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Outcomes as a Service: Advancing MarTech from SaaS to AI
The Software as a Service (SaaS) model began when Salesforce launched its “End of Software” campaign in 2000 and IPO’d only 4 years later. At the time, people were still buying software in a box. CRM software like Siebel was incredibly difficult to run and required constant costly upgrades. Salesforce was different. Its product was…
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Become Strategic with Customer Segmentation and Lift KPIs
The idea that different groups of people want different things within a product, category and vertical is as old as commerce itself. According to the Association of Consumer Research, customer segmentation started in ancient Babylonia. By the 19th century Germany book publishers would only publish new children’s books in late Autumn to be purchased as…
Optimize & Prophesize 