Tag: Marketing
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5 Customer Data Predictions for 2026
Before we get started let’s see how I did with my customer data predictions for 2025! 2025 Prediction 1: Data Warehouses become the CDP. This one was a pretty easy. No outside companies are “building on” (which defines the term platform for me) the CDP. The main use cases for CDPs seems to be drag…
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Y2 & GTM Y1 @Neuralift
🚀 After Year 1 of building Neuralift AI we set out in 2025 to create a market: neural network segmentation as a first-class application connected directly to the data warehouse. What we found wasn’t curiosity. It was market readiness. Our work carried us horizontally across brand’s first-party data in media, sports & entertainment, real-money gaming,…
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Applied AI and the New Marketing Revolution
Google and Meta didn’t win the last 15 years of marketing because their household data was better than AOL, or their creative options were better than Yahoo or their pockets were deeper than Microsoft. They won because of the AI tech they invented. Finding consumer insights not observable to humans to target while testing messaging…
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Marketing AI & Customer Data
As humans our behavior contains multitudes of patterns. Some of us get up at the same time, use the same toothpaste, eat the same breakfast, work the same hours, and come home to the same number of kids. A big suited man sang about the impact of commercialism at the dawn of cable TV in…
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Why AI-Native Segmentation Is the Future of Customer Data
At Neuralift AI, we believe that adopting an AI-native foundation for customer segmentation isn’t just a smart move—it’s the competitive advantage of your first-party data that your business needs to thrive in a data-driven world. Our application transforms how brands segment and engage with their customers by combining neural networks for segmentation and Generative AI…
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5 Customer Data Predictions for 2025
The customer data space continued to mature in 2024. Before I get into this year’s predictions let’s take a look at how well I did a year ago. Prediction 1: MarTech tools will argue about what they are called. Accuracy. 4/5 There was finger pointing and name calling amongst vendors being “legacy” and “composable” but…
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You have a CDP. So what?!
In October I had the privilege to speak 1:1 with 16 different marketing leaders (CMOs & SVPs) in B2C. Every one of them had a CDP (Customer Data Platform). Average time with it was 2.5 years. Only 1 liked it. Why did 15/16 marketing leaders not like their CDP? The answer was the same across…
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Repeal the Personalization Tax! Get Relevant with AI!
Personalization (or for my friends around the globe, “personalisation”) is having a moment. It might best be described as “frustration.” With higher media costs and increasing cost-to-acquire new customers brands desire customer segmentation across the customer lifecycle. This is so they can personalize marketing across channels to grow existing customer LTV. Brands have invested in data…
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Outcomes as a Service: Advancing MarTech from SaaS to AI
The Software as a Service (SaaS) model began when Salesforce launched its “End of Software” campaign in 2000 and IPO’d only 4 years later. At the time, people were still buying software in a box. CRM software like Siebel was incredibly difficult to run and required constant costly upgrades. Salesforce was different. Its product was…
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Become Strategic with Customer Segmentation and Lift KPIs
The idea that different groups of people want different things within a product, category and vertical is as old as commerce itself. According to the Association of Consumer Research, customer segmentation started in ancient Babylonia. By the 19th century Germany book publishers would only publish new children’s books in late Autumn to be purchased as…
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Why E-Commerce Conversion Rate is Stuck at 3%
18 years ago (gulp) I helped bring one of the first Martech SaaS products to market. Without fail it increased conversion rate. Often doubling or tripling it. Today, if you use Adobe Target you still use the same “m-box” (“m” for “Marketing”) which was core to the A/B Testing, Targeting and Personalization that Offermatica pioneered.…
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5 Predictions: 2024 Customer Data
Sorry if this is coal in your stocking!. Actually, there are so many great things happening with customer data, 2024 will bring good tidings to all. AI is an inflection point. 2024 should be a watershed year. An evolutionary moment. Prediction 1: MarTech tools will argue about what they are called. The move of legacy…
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Beginning of the Endpoint: AWS, GCP, Snowflake, Databricks Compete/Connect in Marketing Cloud
The oil that makes the cloud run is data. At the start, AWS and S3 provided a simple storage service for data. It was web-based, secure, scalable and cheap. It changed the game. It’s been 17 years now since S3 launched and kicked off the “Cloud Wars.” Not only have Amazon/AWS Google/GCP and Microsoft/Azure been…
Optimize & Prophesize 