Optimize & Prophesize

Tag: chatgpt

  • The Discovered Action

    The Discovered Action

    AI can be very useful for marketing. It can answer questions, generate content, automate analysis, and take on work that used to take people hours or days. By itself, though, that is still mostly a response to a prompt. It is a task rabbit. A thought partner for an individual. And there is a bigger…

  • The End of the Martech Stack.

    The End of the Martech Stack.

    There has been a lot of writing the past days about the new “Martech Stack.” Scott Brinker, who I have admired for years, has done more than anyone to map and explain the explosion of marketing technology. I had the pleasure of being interviewed by Scott early in his ChiefMartec journey, and I have always…

  • Beyond Human Logic: How Deep Learning Neural Networks Discover Customer Insights & Actions

    Beyond Human Logic: How Deep Learning Neural Networks Discover Customer Insights & Actions

    For most of the modern marketing era, our “data insight” process has looked something like this: We gather data from various sources. We apply data into existing frameworks and models. We generate insights/conclusions based on patterns we can interpret. We make recommendations based on our perspective.  It is a rigorous and time consuming process and…