Optimize & Prophesize

Tag: chatgpt

  • The End of the Martech Stack.

    The End of the Martech Stack.

    There has been a lot of writing the past days about the new “Martech Stack.” Scott Brinker, who I have admired for years, has done more than anyone to map and explain the explosion of marketing technology. I had the pleasure of being interviewed by Scott early in his ChiefMartec journey, and I have always…

  • Beyond Human Logic: How Deep Learning Neural Networks Discover Customer Insights & Actions

    Beyond Human Logic: How Deep Learning Neural Networks Discover Customer Insights & Actions

    For most of the modern marketing era, our “data insight” process has looked something like this: We gather data from various sources. We apply data into existing frameworks and models. We generate insights/conclusions based on patterns we can interpret. We make recommendations based on our perspective.  It is a rigorous and time consuming process and…