Tag: CDP
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You have a CDP. So what?!
In October I had the privilege to speak 1:1 with 16 different marketing leaders (CMOs & SVPs) in B2C. Every one of them had a CDP (Customer Data Platform). Average time with it was 2.5 years. Only 1 liked it. Why did 15/16 marketing leaders not like their CDP? The answer was the same across…
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The First Party for Martech<>AdTech Convergence is in the Cloud
AdTech and Martech converged in Cannes last week. It’s a foreshadowing of what’s to come. As Larry Allen VP and GM of Enablement and Addressable Audiences at Comcast said on the Croisette, “The biggest trends in advertising right now are the move to advanced audiences and the use of deterministic first-party data.” Advertising is of…
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Become Strategic with Customer Segmentation and Lift KPIs
The idea that different groups of people want different things within a product, category and vertical is as old as commerce itself. According to the Association of Consumer Research, customer segmentation started in ancient Babylonia. By the 19th century Germany book publishers would only publish new children’s books in late Autumn to be purchased as…
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5 Predictions: 2024 Customer Data
Sorry if this is coal in your stocking!. Actually, there are so many great things happening with customer data, 2024 will bring good tidings to all. AI is an inflection point. 2024 should be a watershed year. An evolutionary moment. Prediction 1: MarTech tools will argue about what they are called. The move of legacy…
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AI for ROI: Back to the Future
I’ve been working on an AI startup for the past 9 months so I thought I would drop an update and share some thoughts pertaining to AI for marketing and AI in general. We have taglined our product, “AI for ROI” so we are setting a high bar but we are very confident. If there’s…
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Goodbye Customer Data Platforms
Last night Myles Younger shared the a16z primer The Rise of the Composable CDP. As I was reading I was confused when it was written. Composable CDPs rose about 2 years ago after the SaaS vendorscape of CDPs with their long integrations and high fees were platformed themselves by what they were running on, namely…
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Singularity: AdTech and MarTech are Converging
Owners of first-party data are pioneering new and different sets of technical solutions to old advertising and marketing use cases. It is merging two markets previously separate, together as one. The results are expected to be something the industry has been waiting almost two decades for. A step-change in performance of digital marketing and advertising.…
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Always On – Marketing Use Cases for Streaming Data Apps
Marketing Cloud maturation means your Databricks, Snowflake, AWS, Azure and GCP instances are going to be more connected to real-time data streams and apps. For brands this data flows in the form of precious first-party data and unlocks a new world of marketing possibilities. Data modeling, machine learning and real-time algorithmic decisions will become the…
Optimize & Prophesize 