Tag: business
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Marketing AI & Customer Data
As humans our behavior contains multitudes of patterns. Some of us get up at the same time, use the same toothpaste, eat the same breakfast, work the same hours, and come home to the same number of kids. A big suited man sang about the impact of commercialism at the dawn of cable TV in…
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Outcomes as a Service: Advancing MarTech from SaaS to AI
The Software as a Service (SaaS) model began when Salesforce launched its “End of Software” campaign in 2000 and IPO’d only 4 years later. At the time, people were still buying software in a box. CRM software like Siebel was incredibly difficult to run and required constant costly upgrades. Salesforce was different. Its product was…
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Why E-Commerce Conversion Rate is Stuck at 3%
18 years ago (gulp) I helped bring one of the first Martech SaaS products to market. Without fail it increased conversion rate. Often doubling or tripling it. Today, if you use Adobe Target you still use the same “m-box” (“m” for “Marketing”) which was core to the A/B Testing, Targeting and Personalization that Offermatica pioneered.…
Optimize & Prophesize 