Category: Uncategorized
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CDPs and Identity: The Great Unknown
In my last post on CDPs I wrote about how important identity is to the transformational power of CDPs (Customer Data Platforms). I also wrote about how many CDPs there are. But here’s what I didn’t mention. I didn’t mention that how CDPs generate identity is the single biggest difference among CDPs. Sounds like an…
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CDPs: The Great Transformation
Data and marketing are inextricably linked through time. So it’s no surprise the evolution of database technology continues to help marketers with more advanced strategies and tools. The past few years we have seen cloud based data warehouses like Redshift, Snowflake & HANA/BW continue to evolve. After a few stops and starts a central path…
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What Happened to Local Publishers?
There’s a saying. There’s even a book. “All News is Local.” This past October I was invited to participate in The Future of Advertising and Publishing conference held at the Harvard Innovation Lab. The event was co-sponsored by the Tow Center for Digital Journalism at Columbia University, the Digital Initiative at Harvard Business School, and the Shorenstein Center on Media,…
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The Threat to Google Advertising Dominance is Back – With Teeth
In 2007 Google feared for its future as the digital ad leader. There were two huge technology holes in their advertising business strategy that could be exploited by others. These were real threats. One was the browser. The browser controls the DOM (Document Object Model) which controls the delivery and experience of content on a…
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Snap Revenues in Perspective. And What it Means.
Snap announced revenues yesterday and the stock got hammered. The miss was about 15% off projected but the company still did half the revenue it did all last year in one quarter. Pretty solid. What matters is not what Snap did last quarter but the overall potential of Snap as a company that sells media.…
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Widgets, Landing Pages and Feed Stats
I thought some of you might be interested in an article I recently authored for iMedia – What widgets can do for landing pages. It pretty much sums up the most exciting work we’re doing and the future of the landing page as a product (application). Also, Rand Fishkin interviewed me over on SEOmoz about…
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Search Behavior Targeting: Determining Targeted Content Viability and Messaging on Landing Pages
There is no more precise behavioral targeting technique than delivering relevant content by targeting the search query. The search query itself is indisputably the closest we can come as marketers to gaining insight into the goals, motivations and stage of users. This enables us to deliver the right messages, content and images that are relevant.…
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Emerson: The First 2.0 Marketer
A foolish consistency is the hobgoblin of little minds – Ralph Waldo Emerson I’m not sure how many self-reliant marketers there were in Marketing 1.0. These marketers of consistency probably sat around a big conference table making fun of Emerson’s middle name. Countless billions they spent building campaigns around consistent messaging. Now, they are dinosaurs.…
Optimize & Prophesize 