What Happened to Local Publishers?

There’s a saying. There’s even a book. “All News is Local.” This past October I was invited to participate in The Future of Advertising and Publishing conference held at the Harvard Innovation Lab. The event was co-sponsored by the Tow Center for Digital Journalism at Columbia University, the Digital Initiative at Harvard Business School, and the Shorenstein Center on Media,… Continue reading What Happened to Local Publishers?

The Threat to Google Advertising Dominance is Back – With Teeth

In 2007 Google feared for its future as the digital ad leader. There were two huge technology holes in their advertising business strategy that could be exploited by others. These were real threats. One was the browser. The browser controls the DOM (Document Object Model) which controls the delivery and experience of content on a… Continue reading The Threat to Google Advertising Dominance is Back – With Teeth

Search Behavior Targeting: Determining Targeted Content Viability and Messaging on Landing Pages

There is no more precise behavioral targeting technique than delivering relevant content by targeting the search query. The search query itself is indisputably the closest we can come as marketers to gaining insight into the goals, motivations and stage of users. This enables us to deliver the right messages, content and images that are relevant.… Continue reading Search Behavior Targeting: Determining Targeted Content Viability and Messaging on Landing Pages

Emerson: The First 2.0 Marketer

A foolish consistency is the hobgoblin of little minds – Ralph Waldo Emerson I’m not sure how many self-reliant marketers there were in Marketing 1.0. These marketers of consistency probably sat around a big conference table making fun of Emerson’s middle name. Countless billions they spent building campaigns around consistent messaging. Now, they are dinosaurs.… Continue reading Emerson: The First 2.0 Marketer