Optimize & Prophesize

Category: Social Media

  • Google vs. Facebook – Who Will Know More About You?

    “The goal is to enable Google users to be able to ask the question such as ‘What shall I do tomorrow?’ and ‘What job shall I take?‘” – Eric Schmidt, Google CEO May, 2007 Never underestimate Google. After driving the price of Microsoft’s investment up with what I believe was little real intention of partnering…

  • Facebook Flyers Pro Taking Off

    Over the past month Facebook launched its Flyers Pro CPC (cost per click) advertising solution. This adds CPC advertising to Facebook’s existing Flyers Basic CPM solution, their Microsoft banner solution and sponsored deals. Whatever deal FB is about to announce tomorrow their valuation is sure to be helped by the very existence of Flyers Pro.…

  • Two Days in the Facebook Gold Rush

    I spent the past two days in Silicon Valley immersed in the world of Facebook Application Developers (I can’t resist the temptation to call them FADs) and Venture Capitalists. This culture shock was courtesy of being invited to speak on Metrics & Targeting at the awesome CommunityNext Platform Conference. Congrats to Noah Kagan and Andrew…

  • Don’t Wait for Social Network Ad Models

    Social Networks (SN) are desperate for strategies to monetize and advertisers are desperate for ways to reach this huge highly engaged audience. However, it may be that because of social network behavior that most ad models in social networks will not work or worse, run the risk of destroying what users love about them. Can…

  • The Rise of Widget & Application Optimization

    The opening of platforms has created amazing opportunities to create compelling experiences fueling the rise of widgets, mash-ups and applications over the past year with no end in sight. In this new era of integrated applications at every digital touchpoint, users will have more avenues than ever from which to engage. What seems lost in…

  • Optimizing Social Media Landing Pages

    Last week on Search Engine Land Neil Patel raised the idea of creating custom landing pages for Social Media. I’m all for it. I’ll try to build on Neil’s ideas and add my thoughts on optimizing this type of landing page. SMO Success Metrics One problem people have with Social Media Optimization (SMO) is not…

  • How Brand, Product & Community Influence Intention

    In my last post I wrote that all user intentions can be boiled down to one of two goals, discovery or recovery. To create marketing strategies for these intentions we must begin by understanding the way users think in the course of trying to achieve these goals. Users respond to what they know. This can…