Category: AI
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The First Party for Martech<>AdTech Convergence is in the Cloud
AdTech and Martech converged in Cannes last week. It’s a foreshadowing of what’s to come. As Larry Allen VP and GM of Enablement and Addressable Audiences at Comcast said on the Croisette, “The biggest trends in advertising right now are the move to advanced audiences and the use of deterministic first-party data.” Advertising is of…
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Table Steaks: Customer 360 Made Easy
The most important thing brands can do now is join their various customer data together into a single table with one row per customer. Call it a source of truth, a golden record, a master customer file, a C360 or a C180….call it whatever you want. Keep it in the cloud, on your premises, in…
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Repeal the Personalization Tax! Get Relevant with AI!
Personalization (or for my friends around the globe, “personalisation”) is having a moment. It might best be described as “frustration.” With higher media costs and increasing cost-to-acquire new customers brands desire customer segmentation across the customer lifecycle. This is so they can personalize marketing across channels to grow existing customer LTV. Brands have invested in data…
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Outcomes as a Service: Advancing MarTech from SaaS to AI
The Software as a Service (SaaS) model began when Salesforce launched its “End of Software” campaign in 2000 and IPO’d only 4 years later. At the time, people were still buying software in a box. CRM software like Siebel was incredibly difficult to run and required constant costly upgrades. Salesforce was different. Its product was…
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5 Predictions: 2024 Customer Data
Sorry if this is coal in your stocking!. Actually, there are so many great things happening with customer data, 2024 will bring good tidings to all. AI is an inflection point. 2024 should be a watershed year. An evolutionary moment. Prediction 1: MarTech tools will argue about what they are called. The move of legacy…
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Neuralift AI is Born to Run
🚀 📈 Today I am pleased to announce Neuralift AI. The first Applied AI built to optimize consumer conversion rate and other essential marketing KPIs. It redefines customer intelligence and is a step-change in the use of first-party customer data. Built for marketing leaders and the innovation and analytics teams that support customer growth, Neuralift AI…
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AI for ROI: Back to the Future
I’ve been working on an AI startup for the past 9 months so I thought I would drop an update and share some thoughts pertaining to AI for marketing and AI in general. We have taglined our product, “AI for ROI” so we are setting a high bar but we are very confident. If there’s…
Optimize & Prophesize 