Tag: data
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The First Party for Martech<>AdTech Convergence is in the Cloud
AdTech and Martech converged in Cannes last week. It’s a foreshadowing of what’s to come. As Larry Allen VP and GM of Enablement and Addressable Audiences at Comcast said on the Croisette, “The biggest trends in advertising right now are the move to advanced audiences and the use of deterministic first-party data.” Advertising is of…
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Why E-Commerce Conversion Rate is Stuck at 3%
18 years ago (gulp) I helped bring one of the first Martech SaaS products to market. Without fail it increased conversion rate. Often doubling or tripling it. Today, if you use Adobe Target you still use the same “m-box” (“m” for “Marketing”) which was core to the A/B Testing, Targeting and Personalization that Offermatica pioneered.…
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5 Predictions: 2024 Customer Data
Sorry if this is coal in your stocking!. Actually, there are so many great things happening with customer data, 2024 will bring good tidings to all. AI is an inflection point. 2024 should be a watershed year. An evolutionary moment. Prediction 1: MarTech tools will argue about what they are called. The move of legacy…
Optimize & Prophesize 