Tag: Connected Apps
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Goodbye Customer Data Platforms
Last night Myles Younger shared the a16z primer The Rise of the Composable CDP. As I was reading I was confused when it was written. Composable CDPs rose about 2 years ago after the SaaS vendorscape of CDPs with their long integrations and high fees were platformed themselves by what they were running on, namely…
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Always On – Marketing Use Cases for Streaming Data Apps
Marketing Cloud maturation means your Databricks, Snowflake, AWS, Azure and GCP instances are going to be more connected to real-time data streams and apps. For brands this data flows in the form of precious first-party data and unlocks a new world of marketing possibilities. Data modeling, machine learning and real-time algorithmic decisions will become the…
Optimize & Prophesize 