Tag: artificial-intelligence
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5 Customer Data Predictions for 2026
Before we get started let’s see how I did with my customer data predictions for 2025! 2025 Prediction 1: Data Warehouses become the CDP. This one was a pretty easy. No outside companies are “building on” (which defines the term platform for me) the CDP. The main use cases for CDPs seems to be drag…
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Y2 & GTM Y1 @Neuralift
🚀 After Year 1 of building Neuralift AI we set out in 2025 to create a market: neural network segmentation as a first-class application connected directly to the data warehouse. What we found wasn’t curiosity. It was market readiness. Our work carried us horizontally across brand’s first-party data in media, sports & entertainment, real-money gaming,…
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Beyond Human Logic: How Deep Learning Neural Networks Discover Customer Insights & Actions
For most of the modern marketing era, our “data insight” process has looked something like this: We gather data from various sources. We apply data into existing frameworks and models. We generate insights/conclusions based on patterns we can interpret. We make recommendations based on our perspective. It is a rigorous and time consuming process and…
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Applied AI & the Marketing Revolution
Google and Meta didn’t win the last 15 years of marketing because their household data was better than AOL, or their creative options were better than Yahoo or their pockets were deeper than Microsoft. They won because of the AI tech they invented. Finding consumer insights not observable to humans to target while testing messaging…
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5 Customer Data Predictions for 2025
The customer data space continued to mature in 2024. Before I get into this year’s predictions let’s take a look at how well I did a year ago. Prediction 1: MarTech tools will argue about what they are called. Accuracy. 4/5 There was finger pointing and name calling amongst vendors being “legacy” and “composable” but…
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Become Strategic with Customer Segmentation and Lift KPIs
The idea that different groups of people want different things within a product, category and vertical is as old as commerce itself. According to the Association of Consumer Research, customer segmentation started in ancient Babylonia. By the 19th century Germany book publishers would only publish new children’s books in late Autumn to be purchased as…
Optimize & Prophesize 