I helped pioneer testing, targeting & optimization for digital marketing. As Chief Strategy Officer of marketing technology Offermatica (now Adobe Target) and Founder of its services arm, I brought sixty brands, including six of the top eleven in the world, into digital targeting.
In 2010 I founded Yieldbot. We built technology that applied real-time consumer intent harvesting, matching, buying and optimization in content. In 2016, Yieldbot was measured by the Deloitte Fast500 as the 2nd fastest growing technology company in North America and the fastest growing New York tech start-up in the history of the award.
My work on the Internet started in 1998 with e-commerce. Inspired by Bezos I founded early DTC retailer VitaminLab.com. “Direct from Lab” was the motto. The company competed hard in the early days of SEO and in 2004 we won The Nutrition Business Journal “Award for 5 Year Growth.”
I have keynoted & participated in over 50 digital marketing & advertising events since 2005. I tell it like I see it so I’m often quoted on digital marketing in publications that include The Wall Street Journal, New York Times, Business Week, USA Today, Advertising Age, Adweek and Digiday.
If you want to get in touch with me you can email: jonathanmendez at gmail dot com