Jonathan helped pioneer digital media testing, targeting & optimization spearheading the rise of real-time decision technology in media. As Chief Strategy Officer of testing and targeting technology Offermatica (now Adobe Target), Jonathan brought sixty brands, including six of the top eleven in the world, into media targeting.
In 2010 Jonathan founded Yieldbot. The company built technology that applied the real-time intent harvesting, matching, buying and optimization principles of Search to Display ads. In 2016, Yieldbot was measured by the Deloitte Fast500 as the 2nd fastest growing technology company in North America and the fastest growing New York tech start-up in the history of the award.
Jonathan started on the web in 1998 with e-commerce by founding VitaminLab.com. The company was an early leader in the space and won The Nutrition Business Journal “Award for 5 Year Growth” in 2004.
Jonathan has keynoted & participated in over 50 digital marketing & advertising events since 2005. He is often quoted on digital marketing strategy and technology in publications that include The Wall Street Journal, New York Times, Business Week, USA Today, Advertising Age, Adweek and Digiday. If you want to get in touch with Jonathan you can email him at firstname.lastname@example.org