I’ve spent two decades leading and building teams, technologies, products and strategies in e-commerce, martech and adtech. I’ve had the pleasure to work in environments ranging from two-person start-ups to the largest brands in the world. Binding it together is my crusade for relevance – pushing technology forward so digital experiences can best meet the goals of people.
Over the past few years I founded a social media app, I crafted ML/AI product, GTM and BD strategies to help a global telco best use their GDPR compliant data assets and I augmented C-level leadership at 2 large omni-channel retail brands to strategize, build, buy, deploy and use customer data solutions, advanced ML analytics/data modeling tools and API driven marketing technology.
In 2010 I founded the adtech company Yieldbot and was CEO for seven years. We built machine learning and automated decision technology focused on understanding the real-time intent of consumers in media. Our data covered 94% of consumers and we were the 4th largest ad network behind Google, Facebook and Yahoo (comScore 12/16). That same year Yieldbot was measured by Deloitte Fast500 as the 2nd fastest growing technology company in North America and the fastest growing New York tech start-up in the history of the award.
Prior, I was Chief Strategy Officer of martech company Offermatica and founded its client services business. Our success pioneered marketing SaaS with A/B & multivariate testing, behavioral targeting, personalization & performance optimization for digital marketing. In 2007 we were acquired by Omniture and thereafter Adobe. The product lives today as Adobe Target, the most successful solution in the world for AI powered user-experience testing, personalization and marketing automation.
My work on the Internet started in 1999 with e-commerce. I founded early DTC retailer VitaminLab.com. “Direct from Lab” was the motto. In 2004 we won The Nutrition Business Journal “Award for 5 Year Growth.”
I have keynoted & participated in over 50 digital marketing & advertising events since 2005. I tell it like I see it so I’m often quoted on digital marketing in publications that include The Wall Street Journal, New York Times, Business Week, USA Today, Advertising Age, Adweek and Digiday.
If you want to get in touch with me you can email: jonathanmendez at gmail dot com or visit my LinkedIn page here.