Bio

I’ve spent two decades leading and building teams, technologies and businesses in e-commerce, martech and adtech. My work has spanned just about every channel and vertical. I’ve had the pleasure to work in environments ranging from two-person start-ups to the largest brands in the world. Binding it all together is my obsession with pushing technology forward to deliver relevant experiences to consumers.

Presently, I consult and augment digital product leadership for Global Brands and Omni-Channel Retailers helping them operationalize customer data strategy, architecture and execution.

In 2010 I founded Yieldbot and was CEO for seven years. We built machine learning and automated decision technology focused on understanding the real-time intent of consumers in media. Our data covered 94% of consumers per comScore and we were the 4th largest ad network behind Google, Facebook and Yahoo as reported December 2016.  That same year Yieldbot was measured by Deloitte Fast500 as the 2nd fastest growing technology company in North America and the fastest growing New York tech start-up in the history of the award.

Prior I was Chief Strategy Officer of Offermatica and founded its client services business. Our success pioneered A/B testing, behavioral targeting, personalization & performance optimization for digital marketing. In 2007 we were acquired by Omniture and shortly thereafter by Adobe. The product lives today as Adobe Target.

My work on the Internet started in 1998 with e-commerce. I founded early DTC retailer VitaminLab.com. “Direct from Lab” was the motto. In 2004 we won The Nutrition Business Journal “Award for 5 Year Growth.”

I have keynoted & participated in over 50 digital marketing & advertising events since 2005. I tell it like I see it so I’m often quoted on digital marketing in publications that include The Wall Street Journal, New York Times, Business Week, USA Today, Advertising Age, Adweek and Digiday.

If you want to get in touch with me you can email: jonathanmendez at gmail dot com or visit my LinkedIn page here.